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davidr43688789
New Participant
May 3, 2018
Solved

Upload audience to Facebook?

  • May 3, 2018
  • 5 replies
  • 7834 views

I don't have AAM, but my client does.

How can they create a lookalike audience to customers acquired via a specific landing page? And use either the original audience and/or the lookalike created for targeting in Facebook campaigns.

What settings do they need to use to set this up? What tech documentation can I point them to?

TIA!

Dave

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    Best answer by kumarp68326620

    Hi Dave,

    I can provide you some information to get started on this. You will need to do two things as listed below:

    1. Algorithmic/Look-alike Modeling - It's an AAM feature that you can leverage to create look-alike audience - Here's a link that explains what it is and how to create the look-alike audience - Algorithmic Models

    2. Facebook Destination - Create Facebook destination (URL Destination) in AAM to send the audience (audience created via look-alike modeling and/or any other audience/segment) to Facebook for targeting on Facebook. To get the configuration details for the Facebook destination, please reach out to the client care.

    Cheers,

    Kumar Pritam

    5 replies

    S
    shweta_singh
    Employee
    October 30, 2019

    Hi Dave,

    There are two ways in which audience manager can integrate with facebook:

    1.Using facebook WCA integration.For more information,please refer to doc here:

    Facebook WCA Integration

    2.Using people based destinations:

    https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/destinations/people-based/people-based-desti…

    People-Based Destinations FAQ

    Regards,

    Shweta

    D
    davidr43688789Author
    New Participant
    May 4, 2018

    Thank you Gaurang.

    Gaurang-1
    Gaurang-1
    New Participant
    May 4, 2018

    Hi Dave,

    Thanks for your question! +1 with Pritam's response. It's to the point.

    I'm going to explore the "Facebook and AAM integration" with my team and will respond to your query as I gain more insights on this subject.

    Thanks.

    Gaurang

      D
      davidr43688789Author
      New Participant
      May 3, 2018

      Thank you @kumarp68326620 for the quick reply!

      For #1 -- it sounds like we can definitely create a lookalike audience in AAM. Thank you for the explaination and link to the algorithmic modeling.

      For #2 -- it sounds like you're saying it is possible to use an AAM audience for Facebook campaign targeting. But I can't find any documentation or examples of people doing it. Can you please point me to documentation/examples of how it can be done? Thank you!!

      K
      kumarp68326620Accepted solution
      Employee
      May 3, 2018

      Hi Dave,

      I can provide you some information to get started on this. You will need to do two things as listed below:

      1. Algorithmic/Look-alike Modeling - It's an AAM feature that you can leverage to create look-alike audience - Here's a link that explains what it is and how to create the look-alike audience - Algorithmic Models

      2. Facebook Destination - Create Facebook destination (URL Destination) in AAM to send the audience (audience created via look-alike modeling and/or any other audience/segment) to Facebook for targeting on Facebook. To get the configuration details for the Facebook destination, please reach out to the client care.

      Cheers,

      Kumar Pritam

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