Using AAM and DCM on our site, how to avoid multiple Floodlight tags to fire | Community
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Manon_Lepine
New Participant
June 15, 2018
Solved

Using AAM and DCM on our site, how to avoid multiple Floodlight tags to fire

Hi,

We do use AAM to create audience from site behaviour and onboarded data. We also use DCM to serve personalised banners on our site to these visitors.

I did notice that all of the audiences that are shared with DCM does produce floodlight tags (URL integration).  Is there a way to avoid these multiple Floodlight tags to fire? is it possible to do a server to server integration with DCM?

thanks

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Tof_Jossic
Tof_JossicAccepted solution
Employee
June 15, 2018

As far as I know you'll need to create a new one because that setting cannot be modified.

It should not affect your audiences, the destination will still fire the segment IDs .. just in a different way.

--

Christophe

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3 replies

Tof_Jossic
Tof_JossicAccepted solution
Employee
June 15, 2018

As far as I know you'll need to create a new one because that setting cannot be modified.

It should not affect your audiences, the destination will still fire the segment IDs .. just in a different way.

--

Christophe

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Manon_LepineAuthor
New Participant
June 15, 2018

Thanks Christophe.

If i do have a current DCM destination set as URL and that is not "serialised". Is it possible to change it to "serialise"? Will it affect my audiences in DCM? Or do i have to create a new one?

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Tof_Jossic
Tof_Jossic
Employee
June 15, 2018

Hi Manon,


I believe that for URL destinations, you have the possibility to 'serialise' ...  which lets you lets you send segments to a destination sequentially rather than making separate calls for each segment

See Configure a URL Destination

There is also an S2S integration - please see previous post Integration between UUIDs & DoubleClick

Hope that helps,

--

Christophe

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