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yatins78957443
New Participant
June 3, 2020
Question

Using events from Adobe Analytics as Signals in Audience Manager

  • June 3, 2020
  • 1 reply
  • 2664 views

Hello, 

 

I'm trying to use events captured in Adobe Analytics as signals in Audience Manger. I've done the necessary setup including enabling server side forwarding option.

Based on the AAM documentation, we can refer to the Adobe Analytics variable in AAM by using the 'c_' prefix in the Analytics variables. For example: 'c_eVar1' to refer to AA variable eVar1.

 

However I'm not able to see any data for the signal 'c_events' inside AAM even though we are capturing events like event1, purchase, etc, in AA. So my question is, can we not refer event variables in AAM using 'c_events' key just like we do for eVars and props (c_eVar1, c_prop1)?

 

Thanks

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    1 reply

    Varun_Kalra
    Varun_Kalra
    New Participant
    June 3, 2020

    Hi there,

     

    Are you able to search for that event under signals dashboard?

    Go to Signals and search for c_events contains [leave the value blank] and minimum hits as 1 for last 30 days.

     

     

    Thanks,

    Varun Kalra

     

     

     

      Y
      yatins78957443Author
      New Participant
      June 11, 2020
      @varun_kalra: Thanks for the reply. Actually I found my mistake. I had setup the event in Adobe Launch but had not enabled it in Adobe Analytics. So that's why the event wasn't being sent over to AAM and hence not showing up in signals dashboard.
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