Analytics segment in Audience Manager | Community
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stefanm38281801
Level 4
May 15, 2017 11:54 AM UTC
Solved

Analytics segment in Audience Manager

Hi,

I'm looking to have segments on visit status; first time visitor, second time, multiple times. I know I can make these segments in Analytics based on the visit number.

Can I make these segments available in Audience Manager as a trait or segment, for further use on targeting on the website / advertising?

Stefan 

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    jantzen_b
    jantzen_bAccepted solution
    Employee
    May 15, 2017 3:42 PM UTC

    Have you tried Experience Cloud Audiences? Using audiences would allow you to share your segments with the Experience Cloud and thus have them accessible in AAM.

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    4 replies

    miguelo39742934
    Level 2
    Feb 25, 2019 10:02 AM UTC

    Hi Jantzen,

    related to this issue:

    Could you please explain how the audiencies shared appear in AAM? I mean, I will be able to see new segments or they arrive as new signals?

    If you can detail the process it would be really helpful.

    Thanks in advance

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      jantzen_b
      jantzen_b
      Employee
      May 16, 2017 5:17 PM UTC

      Yes, using all the features of Experience Cloud Audiences actually requires server-side forwarding.

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      stefanm38281801Author
      Level 4
      May 16, 2017 8:36 AM UTC

      Is this standard available if we implement server side forwarding between our Analytics instance and AAM?

      Translate
      jantzen_b
      jantzen_bAccepted solution
      Employee
      May 15, 2017 3:42 PM UTC

      Have you tried Experience Cloud Audiences? Using audiences would allow you to share your segments with the Experience Cloud and thus have them accessible in AAM.

      Translate
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