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_Andy_
_Andy_
Level 2
August 23, 2024
Solved

Audience evaluation - Is start and end times of "Today"

  • August 23, 2024
  • 4 replies
  • 1072 views

Hi,

 

In segment builder I've built a streaming evaluation audience for specific events that occur today.

 

For audience evaluation, are the start and end times (12:00AM-11:59PM) of "today" calculated off the visitor's local time zone (e.g. UTC+10) or AEP internal time zone (UTC+0)?

 

Thank you

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Best answer by brekrut

Hello @_andy_ 

 

If you're building a streaming segments where the evaluation is 'Today' all events which are generated as of Today.  The timeframe of today as mentioned by @davidross91 is calculated using UTC of the Adobe RTCDP instance.  All events should be converted to ISO9001 when ingesting event data.

4 replies

brekrut
brekrutAccepted solution
Employee
August 24, 2024

Hello @_andy_ 

 

If you're building a streaming segments where the evaluation is 'Today' all events which are generated as of Today.  The timeframe of today as mentioned by @davidross91 is calculated using UTC of the Adobe RTCDP instance.  All events should be converted to ISO9001 when ingesting event data.

    _Andy_
    _Andy_Author
    Level 2
    August 27, 2024

    Thanks @davidross91 & @brekrut 

     

    Are there any time rules that could be applied to help us achieve a an offset "today" aligned with our time zone?

    I've looked through the available options and it appears there are no options down to time of day. 

      DavidRoss91
      DavidRoss91
      Level 2
      August 29, 2024

      @_andy_ 

      If your use case is requiring specific time-based audiences, you could create custom attributes in your profiles that capture the time information you need. For example, you could create attributes that store timestamps or time-of-day information, which can then be used in your segmentation criteria.

        DavidRoss91
        DavidRoss91
        Level 2
        August 23, 2024

        hi @_andy_ 

         

        I do believe it would be UTC - I found this information:

        AEP Internal Time Zone (UTC):

        • Evaluation Time: The evaluation of audiences, including streaming evaluations, is done using UTC time. This means that when you specify a time range like "12:00 AM - 11:59 PM" for "today," AEP interprets these times as being in UTC.
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