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BenjaminPu
New Participant
May 21, 2025
Solved

Bulk Audience Creation

Hi,

 

We create large batches of Audiences using either attributes or other audiences, and it can become a quite a manual process.

 

Wondering if there is a way to create more than one audience at a time?

 

Thanks!

 

Asheesh_Pandey
Asheesh_PandeyAccepted solution
New Participant
May 22, 2025

@benjaminpu 

Yes, there are a few ways to make creating multiple audiences much easier and less manual:

1. Data Distiller Audiences (my favorite) - Use SQL in Data Distiller to create many audiences at once by writing queries. It's much faster than doing it manually in the interface.

2. CSV Upload - Upload a CSV with the audience details. Really helpful when bringing in lists from external systems.

3. Segment API - I second @ankitjasani29, This is a more technical option, but very powerful. It allows you to automate audience creation using a script or tool.

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3 replies

Asheesh_Pandey
Asheesh_PandeyAccepted solution
New Participant
May 22, 2025

@benjaminpu 

Yes, there are a few ways to make creating multiple audiences much easier and less manual:

1. Data Distiller Audiences (my favorite) - Use SQL in Data Distiller to create many audiences at once by writing queries. It's much faster than doing it manually in the interface.

2. CSV Upload - Upload a CSV with the audience details. Really helpful when bringing in lists from external systems.

3. Segment API - I second @ankitjasani29, This is a more technical option, but very powerful. It allows you to automate audience creation using a script or tool.

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    AnkitJasani29
    AnkitJasani29
    Level 6
    May 21, 2025

    Hi @benjaminpu ,

    Directly through UI option not available as of now but Segment Builder APIs are there.

    Reference: https://experienceleague.adobe.com/en/docs/experience-platform/segmentation/api/segment-definitions

     

    Thanks

    Ankit

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    supratim320
    Level 5
    May 21, 2025

    Hi @benjaminpu ,

    I understand creating a large number of audiences (especially if repetitive), can take some time and drain energy.

    1. However, nested audience and dynamic audience could come at handy - I would recommend you to give a try to those first.
    2. If you have already exhausted those options, then there is a rest API which could come handy for you: resource

    In personal experience, I have felt the complexity of pql handling in rest api could be a tad bit challenge in itself - so I have not used this option myself, but feel free to give it a try and see if it matches your expectation.

     

    Hope it helps!

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