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eham1906
New Participant
April 3, 2018
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Can Adobe Launch Encrypt or Obfuscate Values?

  • April 3, 2018
  • 13 replies
  • 13956 views

Can Adobe Launch take a value from the query string, encrypt or obfuscate that value and push the encrypted/obfuscated value to Adobe Analytics?

If so, how?

How would be decrypt/un-obfuscate those values stored in Adobe Analytics?

Thanks

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    Best answer by brandon_pack

    I'd also recommend you take a look at the SDI Toolkit Extension from Search Discovery.  They added functionality that might be of interest to you.  It is a one-way hash but will hash to consistent values.

    Here is their description:

    One Way Hash

    Converts a data element to a consistent obfuscated string.

    One way hashing is commonly used to obfuscate sensitive information for analytics purposes. Hashing an email address or a customer id will return the same obfuscated value every time for tracking purposes.

    user@example.com => 4da3a5736c67e46036f26146662a6e9491176a63de36b49b7ed2c5b47b37e96e

    13 replies

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    dustins79436056
    dustins79436056
    New Participant
    April 17, 2018

    You can base64 encode using the JS methods btoa() (encode) and atob() (decode).

    Base64 encoding and decoding - Web APIs | MDN

      E
      eham1906Author
      New Participant
      April 17, 2018

      We have customer user IDs.  These customer user IDs are exposed as plain text in the URL string. It's our company policy not to store plain text customer user IDs in 3rd party tools such as Adobe Analytics.  We are allowed to store these customer user IDs as obfuscated/encrypted values.  I am looking for a way to use Adobe Launch to obfuscate or encrypt these values and push to Adobe Analytics.

      Thanks

      jantzen_b
      jantzen_b
      Employee
      April 16, 2018

      I'm not aware of any feature to encrypt/decrypt values between Launch and Adobe Analytics. Can you tell me more about your use case?

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