Changes in data over time, late arriving hits? | Community
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MarkVictoria
New Participant
May 29, 2025
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Changes in data over time, late arriving hits?

  • May 29, 2025
  • 2 replies
  • 322 views

Adobe Data seems to inflate over time:  We had 753,919 Mobile visits for April 20 to 26, data pulled on April 30th.  Pulled today, (May 29)  we have 756,468 visits.  

 

We have late arriving hits enabled. 

 

Same report in Workspace, just refreshed a month later.  Is this a 'late arriving hits' issue?  Documentation says late arriving hits that arrive after 5 days are ignored.  

Does anyone have experience with this?  Are you confident that it works as advertised? 

 

 

Best answer by Asheesh_Pandey

@markvictoria  One possible reason could be that you're also tracking offline user activity, which can easily account for a 0.34% shift in visit numbers.

If you're using AEP, you can investigate this by comparing the hit timestamp with the record createtimestamp in the platform.

2 replies

kautuk_sahni
kautuk_sahni
Employee
June 26, 2025

@markvictoria Just checking in — were you able to resolve your issue?
We’d love to hear how things worked out. If the suggestion above helped, marking a response as correct can guide others with similar questions. And if you found another solution, feel free to share it — your insights could really benefit the community. Thanks again for being part of the conversation!

Kautuk Sahni
Asheesh_Pandey
Asheesh_PandeyAccepted solution
New Participant
May 29, 2025

@markvictoria  One possible reason could be that you're also tracking offline user activity, which can easily account for a 0.34% shift in visit numbers.

If you're using AEP, you can investigate this by comparing the hit timestamp with the record createtimestamp in the platform.

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