Clarification on IP Address Retention via Event Forwarding in AEP

Question

Hello,I have a question regarding data retention policies in Adobe Experience Platform (AEP) with event forwarding. Specifically, I am wondering if Adobe stores IP addresses via event forwarding in AEP. If so:How long are IP addresses retained by Adobe?Is there any way to configure or control the retention period for IP addresses, or are they automatically purged after a certain period?I would appreciate any insights or documentation on this topic.Thank you!

Harveer_SinghGi1 · Accepted Answer

Hi @cerenfi ,I'm not sure if I completely got the question but AEP get's data directly from Edge Servers through AEP Service configured within datastream used for data collection. In the same place event forwarding is available as another service (just like AEP) which is used to send data to third party solutions. Once routed from the Edge the event and it's contents should adhere to the retention policies of the destination where they landed. So if you are sending IP data to AEP from Edge Servers, then it should stay in AEP depending upon for how long you are keeping those events in the AEP dataset. So if you are sending IP data to any third party solution from Edge Servers, then retention policy of that tool will apply.You can opt to obfuscate IPs before any solution receives the data from Edge servers by configuring IP Obfuscation in datastream settings.Cheers!