Consents and Preferences field group

Question

Hi - there are 2 Consent Value fields available to use in Audiences, but they are mapped to different paths.

One is: XDM Individual Profile> Consents and Preferences> Id Specific >Marketing Preferences >Receive email >Choice Value

The other is: XDM Individual Profile> Consents and Preferences> Marketing Preferences >Receive email >Choice Value

We want to create an audience of ALL email opt outs, regardless of ID (we have multiple). Should we be using the second path above where it does NOT reference Id Specific?

Thanks.

bjoern__koth · Accepted Answer

Hi @brandonfa6

the documentation states:

in other words, in your case you will likely only want to include the "XDM Individual Profile> Consents and Preferences> Marketing Preferences >Receive email >Choice Value" since it is on channel level and overrides all idSpecific values.

KumarRishii · Answer

@brandonfa6 Yes, to create an audience of all email opt-outs regardless of ID, you should use the second path as it does not reference "Id Specific," it aggregates preferences across all IDs. This ensures that the email opt-out applies universally and is not tied to a specific identifier.

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded