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SahuSa1
Level 3
Nov 19, 2024 4:26 PM UTC

Customer AI historical data requirement

In customer AI historical data requirements, its mentioned that data required = Eligible lookback window + outcome window. Where the eligible lookback window is defined in the eligible population. 

 

So, if I set eligible population to be something like - web activity in last 60 days and set goal condition to happen in upcoming 30 days, total data required would be 60 + 30 = 90 days. As per my understanding, it means the model would train on last 90 days of historical data. Then, I think model will look beyond "web activity in last 60 days. I fail to understand, how is eligible population working if model requires 90 days of historical data?

 

Also, is lookback window/eligible population limited to 120 days?

 

(image is taken from adobe documentation - https://experienceleague.adobe.com/en/docs/experience-platform/intelligent-services/customer-ai/data-requirements )

 

3 replies

kautuk_sahni
Employee
Feb 3, 2025 11:29 AM UTC

@parvesh_parmar@tof_jossic@saswataghosh@gigicotruta@pratheeparunraj@ankit_chaudhary

Kindly take a moment to review this question and share your valuable insights. Your expertise would be greatly appreciated!

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Kautuk Sahni
kautuk_sahni
Employee
Dec 12, 2024 10:04 AM UTC

@ccg1706 @somen-sarkar @saswataghosh @hitaprem @nickmannion @davidross91 @parvesh_parmar @ankit_chaudhary @riteshy18 @pradnya_balvir Kindly take a moment to review this question and share your valuable insights. Your expertise would be greatly appreciated!

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Kautuk Sahni
kautuk_sahni
Employee
Nov 22, 2024 12:30 PM UTC

@brekrut @arpan-garg @sneha-parmar @pradeep_kumar_srivastav @birthariya Request you to please look at this question and share your thoughts.

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Kautuk Sahni