Data Governance - Audience with Data Labels & Target destination | Community
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Michael_Soprano
New Participant
June 27, 2025
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Data Governance - Audience with Data Labels & Target destination

  • June 27, 2025
  • 1 reply
  • 430 views

I labeled Target destination like that - "Onsite Personlization":

 

Then I tagged audience like that:

C4 - No targeting of any type

C7 - No on-site content targeting

 

However I still was able to activate this audience:

 

Why I was able to activate that audience? Am I missing something?

 

Best answer by Asheesh_Pandey

@michael_soprano AEP does not enforce labels/tags automatically, labels are used in conjunction with data usage policies to restrict usage. You need to define a data usage policy in Data Governance like: Audiences tagged as C4 or C7 must not be activated to destinations labeled as 'Onsite Personalization'. By doing this, AEP will block activation attempts and notify user during audience export/destination mapping.

1 reply

Asheesh_Pandey
Asheesh_PandeyAccepted solution
New Participant
June 29, 2025

@michael_soprano AEP does not enforce labels/tags automatically, labels are used in conjunction with data usage policies to restrict usage. You need to define a data usage policy in Data Governance like: Audiences tagged as C4 or C7 must not be activated to destinations labeled as 'Onsite Personalization'. By doing this, AEP will block activation attempts and notify user during audience export/destination mapping.

Michael_Soprano
New Participant
July 2, 2025

Thanks 😄

@asheesh_pandey like that?