Ecommerce Tracking

There is currently 3 extensions in the Launch catalog that help create the product string so we are closing this idea.

Nice!

Yes.  Today. Finally!  It's awesome.

Steve - You should check out the AA Product String Builder that just went live today.  It has full support for any number of merch evars and custom events.  Look for this in the Launch Extension Catalog.

Search Discovery's AA Product String Builder is live in the production Launch extension catalog.

It's been a while in development, but I'm very pleased with the result.  There will be more docs and usage videos to come, but for now, there should be enough in-context help to get people rolling.

Enjoy!

Just want to point out that while the Adobe Analytics Product String extension is a step in the right direction, the version currently available doesn't support merchandised evars or custom events so is of limited use

You may want to take a look at the Adobe Analytics Product String extension.  I agree there should be a better way to set this in the Set Analytics Variables action, but the AGS team has provided an alternative method with their extension, and stewarts16448458​'s extension above looks spectacular as well.

Did you ever finish this off and get it added to the Extension Catalog?

Adam,

You can definitely suggest that idea on the Adobe Analytics community. As for updating the Analytics extension, Ben has logged the feature request. We'll be sure to update you on any progress made. In the meantime, there is at least one extension that helps with setting the s.products variable in the extension catalog and it sounds like others are building additional third-party extensions.

Thanks,

Jantzen

I'm getting pretty close to making this a reality as a Launch Extension.   I still have a few loose ends to wrap up, but I'm pleased enough to give you a sneak peak.  Right now I'm in the Launch Integration Environment but would like to know if any of you would be interested in participating in a beta phase.

My design criteria have been:

1) Allow any combination of core product string settings, custom events, and merch evars.

2) Allow the product string set variables action to work seamlessly with the AA extension's clear/set/send actions.

3) Automatically manage s.events based on the value of s.products

4) Allow the Set Product String action to be called multiple times in the same rule (product string augmentation)

5) Provide an option to automatically update s.linkTrackVars and s.limnkTrackEvents based on product string composition

6) Provide a Launch action to surgically clear specific s.products settings (remove a merch eVar or event)

7) Provide a way to build complex product strings that have traditional and non-traditional products (i.e. tracking products, promotions, payment types, and shipping groups on an e-commerce purchase event).

Here is an example result from the configuration above: