from Meta sending ad engagement meta data into AEP to enrich profiles

Question

Hi there,

i m scouting the internet but i cannot find anything that help me understand if from Meta we can send back to AEP some ad engagement metadata. We are looking for an approach for augmenting AEP profiles by harvesting this ad reaction data point.

For example: using ad engagement to augment known customer profiles with additional depth based on the ad profile ??

AnkitJasani29 · Accepted Answer

Hi @wuwei88 ,I think it would be difficult for me to find out all at one place but here I am sharing some links for your reference.https://experienceleague.adobe.com/en/docs/experience-platform/ingestion/streaming/overviewhttps://experienceleague.adobe.com/en/docs/experience-platform/profile/homehttps://experienceleague.adobe.com/en/docs/experience-platform/ingestion/homehttps://experienceleague.adobe.com/en/docs/experience-platform/web-sdk/homehttps://developer.adobe.com/experience-platform-apis/references/streaming-ingestion/Problem Solved? Accept as Solution!Thanks

AnkitJasani29 · Answer

Hi @wuwei88 ,You can forward data like (click, reaction, share, or any custom events) to AEP using Streaming Ingestion API / Source Connectors / Edge Network. Once data available in AEP, it can be easily mapped to existing profiles using a common like email, mobile no.

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