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pavani1241
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March 21, 2022
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Guidance on Adobe Analytics implementation through Web SDK

  • March 21, 2022
  • 1 reply
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Hi,

Can anyone help me with a high level procedure to implement Adobe Analytics through Adobe Experience Platform Web SDK? Please assume that we are already collecting web data through Adobe Launch.

 

Do share any caveats or repercussions that I need to keep in mind. Thanks! 

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Best answer by Kishore_Reddy

Hey @pavani1241 

Hope you are doing well!

Since it's a migration, below are a few high level steps:

  1. Document your current state Adobe Analytics implementation, which includes data layer specifications, SDR and processing rules
  2. Setup an XDM schema in your AEP instance (I strongly recommend using a lower environment or a sandbox for a rough implementation) and a dataset with same schema. You may consider starting with "Adobe Analytics ExperienceEvent Template"
  3. Setup a datastream in Launch (aka Data Collection) and enable Adobe Analytics with a test or development report suite
  4. Open up a new web property in Tags (new name for Adobe Launch) and install "AEP Web SDK extension" by configuring basic pieces of information
  5. Setup data elements (with XDM objects) and page load / user interaction rules (I would say, do a few simple rules for an initial understanding and testing) 
  6. Deploy the container and data layer in a test page. Validate AEP hits (triggering from the browser) through Adobe Experience Platform Debugger)
  7. Iterate step 5 and 6 until the migration (according to your current scope) is fully complete

 

Hope this helps!

 

Best,

Kishore

 

1 reply

Kishore_Reddy
Kishore_ReddyAccepted solution
New Participant
March 21, 2022

Hey @pavani1241 

Hope you are doing well!

Since it's a migration, below are a few high level steps:

  1. Document your current state Adobe Analytics implementation, which includes data layer specifications, SDR and processing rules
  2. Setup an XDM schema in your AEP instance (I strongly recommend using a lower environment or a sandbox for a rough implementation) and a dataset with same schema. You may consider starting with "Adobe Analytics ExperienceEvent Template"
  3. Setup a datastream in Launch (aka Data Collection) and enable Adobe Analytics with a test or development report suite
  4. Open up a new web property in Tags (new name for Adobe Launch) and install "AEP Web SDK extension" by configuring basic pieces of information
  5. Setup data elements (with XDM objects) and page load / user interaction rules (I would say, do a few simple rules for an initial understanding and testing) 
  6. Deploy the container and data layer in a test page. Validate AEP hits (triggering from the browser) through Adobe Experience Platform Debugger)
  7. Iterate step 5 and 6 until the migration (according to your current scope) is fully complete

 

Hope this helps!

 

Best,

Kishore

 

    P
    pavani1241Author
    New Participant
    March 22, 2022

    Thanks a lot @kishore_reddy 

    This is very helpful

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