how to use the HTTP API call to send data from AEP to SFMC

Forum|Forum|3 years ago
July 15, 2022
3 replies
1680 views

Hello Team.

i did have some requirement from our customer on the following use case.

AEP is linked to sfmc for audience synchronization (all communication are managed into SFMC), RT cdp just send some segment in batch mode.

What if we want to send data in Real-Time ?

(for example let's say Adobe Analytics and launch send data for a product click on AEP and we need to send a real time communication with the product image on it)

any idea on that?

thank you

Experience Platform

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Best answer by Danny-Miller

@kevinedmond You may want to also look at Event Forwarding depending on your needs. Are you looking to send raw event data or Segment/Profile data updated by those events.

Sneha-Parmar

New Participant

Hi @kevinedmond ,

You may also try using Experience Platform API in SMFC to pull the required data in real time.

https://developer.adobe.com/experience-platform-apis/

Danny-MillerAccepted solution

Employee

@kevinedmond You may want to also look at Event Forwarding depending on your needs. Are you looking to send raw event data or Segment/Profile data updated by those events.

kevinedmondAuthor

New Participant

Thanks.

Actually, both could apply (as i may have in some case, to check data linked to the profile after the identity resolution)

AtulChavan

New Participant

Hi @kevinedmond , I think making sure your segment of streaming type should help you to activate your profiles to destination as on when it qualifies segment.

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