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marina_bear
New Participant
June 14, 2017
Solved

Import Shared Audiences into Analytics

  • June 14, 2017
  • 16 replies
  • 9771 views

Hi,

We have some segments in Shared Audiences from Adobe Campaign which we want to pass to Adobe Analytics.

How do we go about it?

Thanks.

Marina

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Best answer by florentlb

Hi Marina,

Adobe Campaign supports visitorID (which is the same as MCID from Campaign's perspective) or what we call declaredID, which is for you to define through a reconciliation key. Usually, Adobe takes charge of that part for you when provisioning/setting up the integration. Though I'm not sure you can reconcile with other than profile data.

Here is the documentation we have on this subject: Introduction - Provisioning and configuration - Importing/Exporting audiences 

You can also find information about cookies used by Campaign here: Foreword

Hope this helps,

Florent.

16 replies

jantzen_b
Employee
June 16, 2017

"going through Audience Manager or People core service is the right thing to do"

This was the beta integration I was referring to. There isn't a way to take Experience Cloud Audiences (part of the People Core Service) and put them back into Analytics. Currently, you can only share a segment (audience) from Analytics into the Experience Cloud.

Gigazelle​ - Might have another way to bring the data in via another Analytics tool/method.

florentlb
New Participant
June 16, 2017

Hi Marina,

You have several ways of transferring data from Campaign to Analytics but for segments/audiences, going through Audience Manager or People core service is the right thing to do. I don't know much about the technical details for going from AAM to Analytics though.

There's a section in the Audience Manager documentation related to data sharing with other solutions: Share Data With Other Marketing Cloud Solutions

Florent.

marina_bear
New Participant
June 16, 2017

Thank you, Jantzen.Belliston​, appreciated

Gigazelle​, florentlb​ - we have exported segments from AC to AMC.

I would like to understand how I can import them into AA from AMC using AA Data Sources and the same IDs for source//destination (it is the same destination, isn't it?) and the same sftp configuration that we used to exporting segments into AMC.

Could you please guide me on this part, thank you

jantzen_b
Employee
June 15, 2017

Not that I'm aware of. There used to be a feature in beta for sharing an AAM segment back into Analytics, but it was pulled out of beta for improvements. As some point, it will likely be released again but it's not available as of now. I'll copy the community managers for Analytics and Campaign below just in case they have heard of any other way to accomplish this.

Gigazelle  / florentlb - Have you heard of a way to bring Campaign segments into Analytics?

marina_bear
New Participant
June 15, 2017

Thanks Jantzen.Belliston

this is exactly how we passed teh segments into the Cloud

provided that now we have:

  • sftp
  • destination  & sources IDs in Shared Audiences
  • segments IDs

is there a way we could get those segments into Analytics via Data Sources using exactly the same method as AC to AMC?

jantzen_b
Employee
June 14, 2017

Hi Marina,

There isn't a way to share a segment from Adobe Campaign to Adobe Analytics. You can go the other way by creating a segment in Analytics and sharing that with the Experience Cloud, which can be accessed by Campaign. That integration is still in beta and requires consulting services to enable.

Thanks,
Jantzen