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eivao36166955
eivao36166955
New Participant
May 13, 2016
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Metric to measure CTA performance

  • May 13, 2016
  • 3 replies
  • 868 views

Hi, 

I would like to know which metric I should be using to report correctly on CTA across my website.

Currently i'm using "Instances".

Thanks

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Best answer by taciac

Hi Eiva,

That is correct. There is more information on the differences between props and evars here: https://marketing.adobe.com/resources/help/en_US/sc/implement/props_vs_eVars.html. Let me know if you have any additional questions.

Sincerely,

Tacia

3 replies

taciac
taciacAccepted solution
New Participant
May 13, 2016

Hi Eiva,

That is correct. There is more information on the differences between props and evars here: https://marketing.adobe.com/resources/help/en_US/sc/implement/props_vs_eVars.html. Let me know if you have any additional questions.

Sincerely,

Tacia

eivao36166955
eivao36166955Author
New Participant
May 13, 2016

Hi Parit, 

Thanks for the reply. 

My CTA click report is tracked using prop (non-persistent variable) which doesn't allow me to use Success events as a metric. Is the reasoning correct? If not, could you explain me why I cant use my success event (checkout) as the metric? 

Thanks

Eiva

ParitMittal
ParitMittal
New Participant
May 13, 2016

Hi Eiva,

You can use use any of the success events to report correctly on CTA.

Please see the following link for more info :

https://marketing.adobe.com/resources/help/en_US/reference/success_event.html

Thanks & Regards

Parit Mittal

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