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Danny-Miller
Danny-MillerAccepted solution
Employee
August 31, 2022

@pradeep_kumar_srivastav Quite an interesting question there.  It has a number of challenges though as we drift away from cookies and in the AEP world since AEP has a broader view of the world (i.e. events beyond just web events).  Also, since AEP links identities such as ECID with each other, it forces us to rethink if that is a new visitor just because we see a new ECID.

Because of this, you might want to kick around other options, such as:

  1. Do I have a Profile, and should I be segmenting and targeting using that?
  2. Do I want to segment based on behavior (saw product page x) and target based on that?
  3. Do I want to infer if they aren't in other high value segments, then they are "new"?
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2 replies

Anil_Umachigi
Anil_Umachigi
Employee
September 2, 2022

Could you expand on usecase? may be an example scenario? 

 

 

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Danny-Miller
Danny-MillerAccepted solution
Employee
August 31, 2022

@pradeep_kumar_srivastav Quite an interesting question there.  It has a number of challenges though as we drift away from cookies and in the AEP world since AEP has a broader view of the world (i.e. events beyond just web events).  Also, since AEP links identities such as ECID with each other, it forces us to rethink if that is a new visitor just because we see a new ECID.

Because of this, you might want to kick around other options, such as:

  1. Do I have a Profile, and should I be segmenting and targeting using that?
  2. Do I want to segment based on behavior (saw product page x) and target based on that?
  3. Do I want to infer if they aren't in other high value segments, then they are "new"?
Translate
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