Question around Data Cleansing etc | Community
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Michael_Soprano
Michael_Soprano
New Participant
May 28, 2025
Question

Question around Data Cleansing etc

  • May 28, 2025
  • 2 replies
  • 314 views

I am preparing a demo. I was asked about such a things to consider:

Question:CDP functionality:
The CDP analyzes data quality and flags missing, incorrect, and non-standard data.Data is checked on a Schema level. If its not in a required structure then the record is
Missing data is identified, and the system can complete it using external sources or predefined rules.No functionality. If it comes from the web then it should be partially validated on the front-end
The CDP detects invalid email addresses, incorrectly formatted phone numbers, and conflicting customer records.No functionality. Maybe Fuzzy Match using Data Distiller?
After the cleansing process is completed, a report is generated to demonstrate the improvement in data quality.No functionality. 

 

How would you tackle such a questions?

2 replies

kautuk_sahni
kautuk_sahni
Employee
June 30, 2025

@michael_soprano Just checking in — were you able to resolve your issue?
We’d love to hear how things worked out. If the suggestions above helped, marking a response as correct can guide others with similar questions. And if you found another solution, feel free to share it — your insights could really benefit the community. Thanks again for being part of the conversation!

Kautuk Sahni
Asheesh_Pandey
Asheesh_Pandey
New Participant
May 28, 2025

@michael_soprano Thanks for sharing. I think, you can use your demo to clarify what AEP/RTCDP does and does not do out-of-the-box for data quality and cleansing. Can share any workaround and may choose compare limitations with other CDP providers.

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