Sending only anonymous users to Google ADS or DV360 (only ECID) | Community
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Michael_Soprano
Michael_Soprano
Level 10
Dec 11, 2024 10:19 AM UTC
Question

Sending only anonymous users to Google ADS or DV360 (only ECID)

Is it possible to send to Google destinations only anonymous users (I have got only their ECID)?

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2 replies

kautuk_sahni
kautuk_sahni
Employee
Dec 12, 2024 10:37 AM UTC

@bjoern__koth @davidross91 @ssj @danny-miller @jayakrishnaaparthasarathy @asheesh_pandey @vinodkomiri @supratim320 @subeaep @jennifer_andrews Kindly take a moment to review this question and share your valuable insights. Your expertise would be greatly appreciated!

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Kautuk Sahni
AbinashNayak
Level 2
Dec 11, 2024 11:11 AM UTC

Hi @michael_soprano,
You can create an Audience with below rules.

  • ECID exists.
  • KnownCustomerID(GUID/CRMID Etc.) doesn't exist.

Then activate the audience using Google Ads or Google Display & Video 360 Connector from Destination Catalog.

Let me know if you face any issue.

Thanks,
Abinash

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