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Setting dynamic data in DTM
Within the Rules or Global Variables, can you set eVars etc. only to a string or can you set it to a JS variable or something?
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You can use the %var% syntax to include Javascript variables. First setup a Data Element in DTM. Then you can insert the name of your Data Element between percent signs in a rule or your Analytics setup and DTM will dynamically populate the value. You have several ways to define a Data Element, one of which is a JS object.
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