Ask Me Anything, August 27th with Journey Optimizer Product Experts Adam Wilson & David Kangni on Tips for Tackling Complex Journeys & Catching Error Before They Enter in Campaign

Thank you, @sukrity_wadhwa, and to the community for the great questions!

Great question!

While customer actions are the most common use case, you occasionally want to trigger a journey based on an event that's not tied to an individual profile. This is where Business Events are useful.

There are a few things you will want to consider when setting these up.

• What use cases do you want to enable? Do you simply want marketers to be able to trigger journeys ad-hoc or do you want journeys to be triggered on a more general class of events (for example, the start of a sale/promo period).
• Usage of this feature requires an Experience Event schema so you will need to create a schema based on the scenarios you want to enable.
• How will marketers send data to the platform? With your data modelled in a schema, event records prepared for this schema will need to be ingested into the platform.

With these things considered, you can leverage these business events within a journey where the occurrence of one of these events will trigger a journey that subsequently reads an audience of customers for inclusion within the journey you define.

It's not recommended to use the same trigger at the different stages of your journeys. You can try to leverage Rule-based events to identify the relevant events that will trigger your IAMs at the stages. This rule can be based on any field available in the event payload but as best practices do not over engineering.

Thanks

As of today, AJO offers several tools for conflict management and prioritization. These tools are available for campaigns and unitary, Audience Qualification, and Read audience journeys.

• Conflict detection tool
• Priority scores
• Rule sets

Find mor details here

Adobe Experience Platform provides several predefined alert rules that you can enable.

Here is a tutorial to subscribe to data ingestion alert using Adobe I/O Events notifications

You can leverage this approach with Observability Insights to build your own monitoring/alerts

There's no out-of-the-box alerting option for this specific scenario but there's a few ways to approach this.

• If your marketing teams are already using planning tools (such as Workfront) that allow for custom notifications or reminders to be configured, you can build these reminders into your planning templates there.
• A simpler, alternative, option would be to incorporate the inclusion of "Journey check-in" reminders in your journey/campaign set-up process. Whenever a team member is developing and publishing a journey, they would create a reminder in their calendar to check-in either at a set point within the journey duration or a few days before it's intended to expire. This would ensure any journeys which may require action will not be missed.
• A complementary option would be to develop a tagging structure within Journey Optimizer that identifies journeys or campaigns expiring on a set day, week, or month. Your team could then build an activity into their day-to-day activities where they filter on those tags and review any campaigns which will be expiring soon.

I'm not aware of this specific issue but I'd start by focusing troubleshooting on your Mobile SDK implementation. 

Use Assurance to validate that the events you've configured as triggers within Journey Optimizer are, in fact, being fired when expected. It may be that there's a reason within your implementation that the events that trigger the message are not being fired.

In the event that you've validated that, I would also double-check the frequency settings within the in-app message configuration.

If you've already validated that the events are being fired as expected and the frequency settings are not going to block the expected message display, then I'd open a ticket. In the event there's actually a bug, leveraging the details from the debugging done in Assurance (mentioned above) will help narrow in on the specific issue with engineering.

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Thanks, @sukrity_wadhwa. I'm happy to be here and looking forward to hearing from the community!

Agree. We've abandoned incremental read because it essentially prevents journey versioning (causes incremental read to reset)