Ask Me Anything, June 25th with Journey Optimizer Product Experts on Agile Workflows for Personalized Content at Scale & Master Frequency Capping & Conflict Prioritization | Community
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Sukrity_Wadhwa
Sukrity_Wadhwa
Employee
June 3, 2025

Ask Me Anything, June 25th with Journey Optimizer Product Experts on Agile Workflows for Personalized Content at Scale & Master Frequency Capping & Conflict Prioritization

  • June 3, 2025
  • 14 replies
  • 4693 views

Join us for the Adobe Journey Optimizer Community Ask Me Anything! 

 ☕ Wednesday, June 25th from 8am -9am PT 

We'll be joined by Adobe Journey Optimizer experts: Aaron Forrest (@aaron4est) - Product Manager, Amarnath Vannarath (@avannarath) - Sr Product Manager, Ariel Sultan (@asults) - Product Marketing Manager, Chakravarthy Kalva (@ChakravarthyKalva) - Sr Product Manager, Chris Ivory (@chrisadobe) - Sr. Principal Solution Consultant, Rohan Bhatt (@rohbhatt) - Sr. Product Marketing Manager and Sandra Hausmann (@SHausmann), Sr Technical Marketing Engineer. In this Ask Me Anything, the experts will be logged in to answer any of your questions related to the topics discussed during the Experience League LIVE sessions held on June 5th and June 18th about:

Participation is easy:

  • Add your Questions below by Replying to this thread. 
  • Begin your Question with our hosts' Community Usernames: @aaron4est, @avannarath, @asults, @chakravarthykalva, @chrisadobe, @rohbhatt and @SHausmann.
  • Stand-by to watch the page as the experts weigh in during the hour, so that you can:
    • Clarify your questions
    • Ask follow up Qs and provide additional details
    • See Questions posted by other Community members to up-vote those that you find interesting
    • Discuss further with your AJO Community members and peers 

Meet the Experts

Aaron Forrest is a Product Manager over the Business Rules and Decisioning capabilities in Adobe Journey Optimizer today. He previously worked on Adobe’s internal personalization product which enables Adobe’s product lines such as Photoshop, Acrobat, and others in delivering personalized experiences across various channels including email, web, desktop notifications, and push. Prior to that he worked as a Digital Product Manager at companies including Nike, Weave, and Beachbody. He enjoys working to solve unique use cases that involve personalized communications & digital interactions to drive customer conversion, engagement, and retention for organizations.

Ariel Sultan is a Product Marketing Manager for Adobe Journey Optimizer. She combines her recent MBA from NYU Stern, specializing in marketing and sustainable business innovation, with an entrepreneurial background from founding a video production and content marketing company. Her multifaceted expertise, shaped by roles in an outdoor apparel brand and advertising, showcases her capability in branded content for clients such as Barefoot Wine, Planet Oat, and Anolon Cookware. At Adobe, Ariel leverages her experience to enhance product value and customer storytelling.

Chakravarthy Kalva is a seasoned Technical Product Manager with vast experience in CRM domain, especially Sales and Marketing. He has been in this space for over 8+ years and is part of Adobe Campaign Product Management evangelizing Adobe’s campaign product.

 

 

 

As technical product enablement lead for Adobe Journey Optimizer and Adobe Campaign, Sandra helps customers enable themselves to get to value quickly and grow their business with these applications.Prior to joining the Product Enablement team, Sandra was Senior Product Manager for Adobe Campaign. She has over 20 years of experience in consulting, presales, and product management and has worked for start-ups as well as global corporations, such as Bosch and eBay.

 

Rohan Bhatt is a Senior Product Marketing Manager for Adobe’s B2C customer journey management portfolio, including Adobe Journey Optimizer and Adobe Campaign. He is passionate about helping brands deepen customer engagement through compelling, personalized experiences. Prior to Adobe, Rohan spent over 5 years in technology and payments consulting, advising some of the world’s largest technology companies on product and go-to-market strategies. Rohan has an MBA and MS in Design Innovation from Kellogg at Northwestern University.

Chris Ivory is a Senior Principal Expert Solution Consultant specializing in lifecycle marketing strategy and execution using Adobe's journey management platforms, including Adobe Journey Optimizer and Adobe Campaign. With over fifteen years of experience, Chris has charted the evolution of brand use cases and industry trends to help organizations build meaningful, data-driven relationships with their customers. He partners with brands to translate marketing goals into actionable solutions, balancing innovation with real-world operational needs.

Amarnath Vannarath is a Sr Product Manager at Adobe.  

 

 

 

 

 

Don't miss this opportunity to gain valuable insights and get your questions answered by our esteemed Journey Optimizer experts. We look forward to seeing you here!

14 replies

Show previous replies
R
RaulTo
New Participant
June 24, 2025

Question: When we are running a Test Mode , does the email action and custom action get sent? And if it does how can we prevent it without having to remove the actions themselves?

    C
    ChrisAdobe
    Employee
    June 25, 2025

    Hello @raulto! In Test Mode, you do in fact trigger live actions such as sends for out-of-the-box channels as well as custom actions. It's worth noting that Test Mode only triggers for profiles with the test profile flag enabled, so you are not at risk of doing live sends to actual customers. This is a great was to test the end-to-end process prior to activation.

     

    If you're looking for a way to test a journey with real production data to gain confidence in journey design, audience targeting and so on prior to publication, I would recommend considering the new Dry Run feature. This provides a safe test mode for practitioners that specifically does not trigger actual sends. 

      P
      parmeshwarr3905
      New Participant
      June 24, 2025

      We have an AJO email journeys which runs in real time and send emails to the end users.  We would like to share the email content(similar to what end user receives) to other department within the organization for a reference or export to external platforms. When we search using an email address or primary id it would render the html or content summary for quick view.
      can this be implemented within AJO? Or any pointers to export the content and render html from external platforms?

      Thank you!

        C
        ChakravarthyKalva
        Employee
        June 25, 2025

        We have the 'export HTML' option, it that works for you. The other option you might want to explore is sending a proof as part of 'Simulate Content'. 

          Y
          yqrz
          New Participant
          June 23, 2025

          We are exploring feasibility of using AEM Content Fragments in AJO. (Documentation: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/combine/aem-fragments)

          Two questions:

          1) Is there a limit on the number of CF references that can be made in a single AJO content template? We are able to test templates successfully when we have 10 Content Fragment IDs, but as soon as we add an 11th, the template will throw "Internal Server Error from Content Service. (CJMPTS - 1510-500)"

          2) Is there a way to inject dynamic content fragment IDs? So following the documentation, we can add AEM content fragment ID xyz1234 as:

          {{fragment id='aem:xyz1234?repoId=author-p1234567890.adobeaemcloud.com' result='cf'}}

          But what if we wanted this fragment ID to be dynamic? Say it was stored as a profile attribute _profile.myCustomCFID. Is there a way to do something like this?

          {{fragment id='aem:{{_profile.myCustomCFID}}?repoId=author-p1234567890.adobeaemcloud.com' result='cf'}}

            Sukrity_Wadhwa
            Sukrity_WadhwaAuthor
            Employee
            June 25, 2025

            Hi @yqrz,

            Thanks so much for your question during the AMA! We’re sorry it didn’t get answered live, but do not worry, our product team has seen it and is currently looking into it.

            Hang in there and we’ll be getting back to you soon with a response. Really appreciate your patience! 

            Sukrity Wadhwa
            SENTHILKUMAR_PI
            SENTHILKUMAR_PI
            New Participant
            June 20, 2025

            @ChakravarthyKalva Hi Chakra,  What are the recent additions to the AJO functionalities and Like AEP, what are the Agentic AI applications/MCP Options are getting integrated with AJO?

              R
              rohbhatt
              Employee
              June 25, 2025

              Hi there! We've had a lot of recent innovation for AJO and I'd suggest you check out the Release Notes page on Experience League here: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/whats-new/release-notes

               

              Regarding Agentic AI application, at Adobe Summit, we announced Journey Agent and Experimentation Accelerator for Adobe Journey Optimizer. We'll have more information coming soon, but for now, check out:

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