Adobe Real-Time Customer Data Platform

Authors: @agregg, @danny-miller In our last blog post, we talked about segmentation and have covered a few of the segmentation nuances in AEP (Adobe Experience Platform). Let’s take it one step further and take a deeper look into how you can activate these profile segments or events through destinations. Destinations might be a concept that is familiar to you from Adobe Audience Manager, but there are a lot of new destination types and categories to understand with Destination Service in RT-CDP. All these new destination concepts applied in RT-CDP provide more flexibility when sending data outbound, but with flexibility also comes a lot of choices. Let’s go into some of the things to think about that can help you pick the right destination for your use-case. Event-based vs Profile/Segment-Based Do you want to share segments/profiles outbound or forward events? Extensions: If you simply want to forward raw events from your web or mobile properties outbound,

Adobe announces availability of B2B Edition of Adobe Real-time CDP by Brian Glover Abstract A dramatic shift in B2B buying toward more digital, self-serve options has led to a steady decrease in the amount of time buyers spend with vendors when considering a purchase — as little as 17 percent of their time across all potential suppliers according to Gartner. This shift is ushering in a new era of B2B customer experience centered around respect for a buyer’s time, process and privacy, and this means showing a deep understanding of the customer — the individual people, their preferences and their business — to earn their attention and engagement. There’s a lot at stake when it comes to partnering with the right vendor — for the buying teams and the companies making the purchase. Suppose you’re about to spend thousands and potentially millions of dollars with a company. Your experience leading to that purchase is your best indicator of what your experience will be with the vendor after