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[Mentor Abhinav Balooni] Adobe Real-Time CDP Community Mentorship Program 2024

Forum|Forum|1 year ago
July 15, 2024
17 replies
7034 views

Hello Team,

Welcome to the Adobe Real-Time CDP Community Mentorship Program 2024! This is the featured Community Discussion/Contextual thread for your Adobe Real-Time CDP Community Mentor, Abhinav Balooni!

Abhinav will be your dedicated mentor, providing valuable support and guidance on your Adobe Real-Time CDP queries as you upskill yourself and prepare for Real-Time CDP certification throughout the program.

Know your Mentor Abhinav Balooni (aka @abhinavbalooni )

Abhinav is a martech industry leader with more than a decade of experience across the entire Adobe stack, He is certified on all the Adobe tools and an Adobe SME for RT-CDP too. He is keen to grow mutually by exchange of ideas during the program.

He is excited to add value to the program by enabling his peers to get certified in RT-CDP.

Aspirants mapped to Abhinav Balooni

1) Shashi Chennachar aka @shashi_c23

2) Abhishek Agarwal aka @abhishekag2

3) Carlos Rojas aka @crojasm

4) Navin Agarwalla aka @nagarwalla

5) Ashish Gandhi aka @ag0531

6) Martin Liu aka @pengfeil3410424

7) Jeeva Ravi aka @jeevaravi

😎 Shruti Kulkarni aka @shrutikulkarni

9) Emmylou Jordan aka @emjordan

10) Young Min Lee aka @yabc7

11) Kartikay Sharma aka @kartikays313099

How to participate in the program

Post your Questions in this thread to connect with your Mentor, Abhinav Balooni, and fellow Aspirant peers.
Stand a chance to win the ‘Most Engaging Aspirant’ recognition from your mentor by participating in a weekly quiz.
Test your knowledge by replying to the unresolved questions in the Real-Time CDP and AEP community and tag your Mentor to get recognized as an ‘Exceptional Contributor’ by your mentor.
Stick to the schedule to cover one module/week and clear Adobe Real-Time CDP Certification during the program: July 15 – Aug 30

Suggested Next Steps for Aspirants:

Update your Community Profile photo with your latest headshot to stand out to your Mentor and Peer Aspirants.
"Like" this thread to confirm your participation in the program.
Introduce yourself to Abhinav Balooni and your Aspirant peers by Replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe DX stack.
Post your Questions to this thread as you begin learning more about the Adobe Real-Time Customer Data Platform Developer Expert certification (Exam ID: AD0-E605)
Stick to schedule and ensure you track your progress in the exam prep guide.
Test your learning by replying to weekly quiz by your mentor
Practice the modules by replying to unresolved queries in the AEP community & RTCDP Community and tag your mentor.

Remember that every post / like / comment you make in your contextual thread and the Real-time CDP Community throughout the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

We wish you all the best as you embark on this learning experience!

Real-Time Customer Data Platform

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abhinavbalooni

New Participant

Hi All,

Hope you all are preparing well for the certification as we start to delve into specific topics. Here is the quiz from module 1 - Data Architecture.

RTCDP MP 24 | Weekly Quiz | Module 1 | Quiz 2

1. What is a union schema and where can you find it ?

2. What is an identity namespace ? How does it help ?

3. What functions do identities serve in the platform ?

4. Identity fields have to be defined as string - True or False ?

5. Which field group do you use to capture values in eVars and props when using web SDK ?

6. What is a profile fragment ?

7. How can you handle consent of a user while creating segments?

8. What is the cardinality of a customer and cart checkouts relationship ? What kind of entity would be involved in this relationship ?

9. A company tracks active subscriptions for their customers, where one customer can have many subscriptions. The company also wants to include subscriptions for segmentation use cases, such as finding all users with active subscriptions.

In this scenario, the company has two potential options for representing a customer’s subscriptions in their data model. What are they and the pros and cons of each option?

10. What is _id field used for ? Should you use it as an identity ?

I might add more to the above questions in the coming few days.

Have a great weekend ahead !

Cheers,

Abhinav

AbhishekAg2

New Participant

A union schema in Adobe Experience Platform is a combination of multiple schemas that share the same XDM class and are enabled for Profile. It merges fields from these schemas to create a centralized, comprehensive profile of each customer, reflecting all their interactions across integrated systems. Union Schema can be found under Customer - Profiles > Union Schema
An identity namespace in Adobe Experience Platform provides context to identity values, distinguishing types like email addresses, phone numbers, or CRM IDs. It helps by ensuring accurate matching and merging of profile data across fragments. For Real-Time Customer Profile to consolidate profiles, both the identity value and the namespace must align, enabling the system to accurately identify and combine data for the same individual, thus creating a unified customer profile.
Identities enable data integration, unify profiles for personalization, resolve multiple identifiers into a single customer, and help coordinate customer experiences across channels.
True, identity fields must be defined as strings
Adobe Analytics ExperienceEvent Template or Adobe Analytics ExperienceEvent Full Extension
Profile fragment is a piece of customer data that represents a part of a customer's profile in AEP. These fragments come from various data sources and contain information such as customer attributes and behaviours. Using merge policies, these fragments form a complete, unified customer profile that provides a holistic view of the customer's interactions and experiences across different touchpoints.
To handle user consent while creating segments in AEP, special fields must be added to segment definitions to ensure opted-out profiles are excluded. This involves integrating consent data into segment criteria and including these fields in both existing and new segment definitions. By doing so, only profiles with the necessary consent are included in the segments, ensuring compliance with user preferences.
Customer and Cart Checkouts relationship exhibits one to many cardinality as one customer could have multiple cart checkouts; in this case 2 entities would be involved, customer (profile entity) and cart checkout (event entity).
a. Array of Subscriptions within Customer Profile

Pros: Unified view; Simplified querying and efficient excess without using joins
Cons: Can result into large profile size if customers have multiple subscriptions; could have scalability issues

b. Separate Subscription entity linked to customer profile

Pros: Modularity; scalability; updating of individual subscriptions would be easy
Cons: Queries on this would be slow as joins would be required; added segmentation complexity as we would need to refer separate entity

10._id field is typically used as a unique identifier for individual records within a dataset. The _id field should not be used as an identity for customer profiles. While it uniquely identifies records, it does not provide context about the type of identity.

AbhishekAg2

New Participant

Thanks @nimashajain for the initiative. @abhinavbalooni Glad to connect and looking forward to be mentored by you.

I am Abhishek Agarwal, an Adobe Multi Solution Architect based in Lucknow, India.

I have extensive experience with Adobe Analytics, Adobe Target, Adobe Campaign Classic, and have recently expanded my expertise to include Adobe Experience Platform, Customer Journey Analytics, and Adobe Journey Optimizer. My primary focus has been in Marketing Automation and Analytics.

I am particularly interested in learning the RTCDP to deliver comprehensive and integrated solutions for my clients. This program presents a great opportunity for me to deepen my knowledge and achieve the RTCDP developer certification.

I look forward to engaging with all of you, learning from your experiences, and contributing to our shared knowledge. Let's make the most of this journey together.

Cheers,

Abhishek

abhinavbalooni

New Participant

Hi All,

RTCDP MP 24 | Weekly Quiz | Quiz 1

Here’s a quiz to get started ! This is more of a mixed one just to check all the topics at a macro level. Feel free to answer with a comment.

What two ways can we set identities while implementing web sdk ? Is there any advantage to using one over the other ?
I have some additional product related metadata from my backend systems that I want to use to enrich the purchase behavior data coming in from my website. How do I go about achieving it ?
We have some CRM data like address, name etc about customers that we would like to onboard, what class would we use to build a schema for this scenario ?
There are different sources of information to bring in a customer’s marital status. Source 1 mentions ‘Single’ for customer A and Source 2 mentions ‘Married’ for customer A. What are the possible ways we can resolve this conflict?
I have different batches of data feeding into a dataset during the day from different CRM tables. I observe, later during the day that my profile information that was showing up after the first load, is no more appearing for the profile after a couple of more dataflows which ran during the day. What might be causing this issue? How can we resolve it ?
I have created an audience but I am not able to activate that audience to a Meta destination. What might be the possible reason for it ?
What kind of audiences would help me achieve same page and next page personalisation?

Above are a few mix of questions around different aspects of RT-CDP/AEP which should get us started.

Let me know your responses in the comments below.

Cheers,

Abhinav

S

shashi_c23

New Participant

1. Not explored much.

2. Look up Schema with non person identities And Use audience composition feature the enrich and build audiences.

3. Its a class so XDM individual profile

4. By defining a merge policy (Time based?)

5. Dataset deleted OR data is over-ridden? Trouble shoot using a query on dataset?

6. Troubleshoot Destination configurations (could be authentication error)

7. Ofcourse, Edge Type audiences.

abhinavbalooni

New Participant

@shashi_c23 @abhishekag2 @nagarwalla @pengfeil3410424 @jeevaravi @emjordan @yabc7 @kartikays313099 Hey guys ! Hope you are well !

Feel free to introduce yourselves so that we can get started with the learning from your end too.

Cheers,

Abhinav

S

shashi_c23

New Participant

Hi @abhinavbalooni @nimashajain and others,

I'm a Multi Solution Architect & Hands-On Developer based out of Detroit USA. Being a SME on AEM and Java, engaged in solving use cases on RTCDP and AJO platform. That's me in a nutshell.

This is a great initiative and opportunity to sharpen up the skills and deliver the best to solve the real world challenges.

Quick Question, Are you planning for a meeting dedicate for this audience monthly/quarterly? Also could you please engage me on AJO as well if we have any such enrollments going on.

abhinavbalooni

New Participant

It's amazing to see that almost everyone out here who has commented on the thread is already exposed to AEP as a platform.

With your kind of experience, it should be relatively easier to clear the certification 🙂

Also, I will be posting a relatively easy weekly quiz tomorrow just to gauge the familiarity with the platform and then from next week we start module wise quizzes and doubts.

If you have already started looking at the documentation, feel free to post your queries in here and I will be glad to answer.

Cheers,

Abhinav

shrutikulkarni

New Participant

Thanks @NimashaJain.
Pleasure connecting with you @abhinavbalooni.

I am Shruti Kulkarni, a Adobe Multi Solution Architect, based out of Toronto, Canada.

I have been working as an AEP & Data Architect for the past year and towards implementing journeys with RTCDP, CJA & AJO. My experience has been in Marketing Analytics and Customer Data Platforms.
I have come across a lot of questions through the process as the product evolves. Hoping to have some nice exchange of thoughts with you and the community.

I am interested in getting the RTCDP developer certification and will go through the exam prep guide as you suggested earlier as well.
Looking forward to connecting more.

Cheers,

Shruti

abhinavbalooni

New Participant

Thanks @nimashajain for mapping the aspirants for so many mentors !

Hi All,

This is Abhinav, currently working as a Principal Architect with Anchora, based out of Sydney.

I am certified as a RT-CDP developer and a Business Practitioner and I have also been part of the team helping set questions for the certification.

Looking forward to connecting with each one of you. Let's get everyone in this thread certified as a developer !

Cheers,

Abhinav

A

ag0531

New Participant

Nice to connect with you, @abhinavbalooni. Looking forward to learn and evolve. Thanks @nimashajain for the initiative.

My name is Ashish Gandhi. I am working as Adobe Multi Solution Architect and based out of Toronto, Canada.

Let me break the ice with a question. I have a sandbox access and I have started practicing hands-on on AEP/AJO by following the reference videos on SPP. Do you have a recommendation or suggestions how to go about the learning journey from scratch to reach the certification level and eventually be job ready?

Looking forward to hearing from you. Cheers!

abhinavbalooni

New Participant

@ag0531 Hey Ashish ! Nice to e-meet you.

I would suggest starting with exam prep guide.that @nimashajain shared above. It has a very structured approach to each topic module wise ! This is a great resource for all the aspirants and was rolled out a couple of months ago.

Have a look and feel free to come back with any further queries.

Cheers,

Abhinav

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