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RyanMoravick
New Participant
December 9, 2024
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Translating License Optimization to Cost Savings

  • December 9, 2024
  • 2 replies
  • 945 views

Hey community!

 

I was wondering if anyone has any frameworks for translating license optimizations to cost savings? For example, we implemented pseudonymous profile data expiration to our CDP instance with a contracted limit of 20m and reduced our license usage from nearly 90% to 55%. Is there a way to translate the % reduced to $ saved?

Best answer by DavidRoss91

Hi @ryanmoravick 

While I'm not 100% sure, I will take a stab at this:

Essentially, the way I am thinking, if you know your cost for profile license, you could find the cost per profile. For example:

 

If 20m cost $200,000, you can take 200,000 / 20,000,000 = @$0.01 per profile

90% of usage would be ~18m profiles. You reduced to 55%, which would be ~11m

18m - 11m = 7m

7m x 0.01 = savings of ~$70,000

 

Again, this is just me estimating how this would work. It would be most accurate to reach out to your Adobe rep for clarification.

2 replies

DavidRoss91
DavidRoss91Accepted solution
New Participant
December 19, 2024

Hi @ryanmoravick 

While I'm not 100% sure, I will take a stab at this:

Essentially, the way I am thinking, if you know your cost for profile license, you could find the cost per profile. For example:

 

If 20m cost $200,000, you can take 200,000 / 20,000,000 = @$0.01 per profile

90% of usage would be ~18m profiles. You reduced to 55%, which would be ~11m

18m - 11m = 7m

7m x 0.01 = savings of ~$70,000

 

Again, this is just me estimating how this would work. It would be most accurate to reach out to your Adobe rep for clarification.

RyanMoravick
New Participant
December 19, 2024

Thanks @davidross91 I think this is a great start. Ill see If my client has a dedicated support rep who can clarify the cost per profile.

kautuk_sahni
Employee
December 12, 2024

@brekrut @ccg1706 @arpan-garg @narendragandhi @renatoz28 @vishnuun Kindly take a moment to review this question and share your valuable insights. Your expertise would be greatly appreciated!

Kautuk Sahni