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Ewoud_p
Level 2
February 1, 2022
Solved

A/B Test in A/B Test, possible?

Helloooo,

 

 

Is it possible to create an A/B test in an A/B test see screenshot hereunder.

 

 

Thanks in advance.

 

Kr,

E

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    Gokul_Agiwal
    Gokul_AgiwalAccepted solution
    Level 2
    February 2, 2022

    Hi @ewoud_p 

    Yes you can achieved this using "Multivariate Test". @abush1  pointed correctly. 

    Below link gives you idea about when to consider multivariate test 

    https://experienceleague.adobe.com/docs/target/using/activities/multivariate-test/multivariate-testing.html?lang=en#section_979FE3F398654C1EA1C86E7DBC9A8DAD 

     

    https://www.optimizely.com/optimization-glossary/multivariate-test-vs-ab-test/ 

     

    Hope this helps. 

     

     

    View reply

    3 replies

    Perrin_Ennen
    Perrin_Ennen
    New Participant
    February 4, 2022

    Hi,

    Basically, you can create a test with several variants and set the weighting accordingly. For example, A 50% B25% C25%.

    However, if you do not want to have this in one test for various reasons - you may want to split this into several tests. Is it basically possible to divide users into certain groups via Profilescript.

    Here is an example for the division of users from 10% and 90%.

     

    if (mbox.name == 'target-global-mbox') {
if (!user.get('Group_10_90')) {
    var rnd = Math.floor(Math.random() * 100)
    if (rnd <= 9) return '10';
    if (10 <= rnd) return '90'
}
}
    Translate
      Gokul_Agiwal
      Gokul_AgiwalAccepted solution
      Level 2
      February 2, 2022

      Hi @ewoud_p 

      Yes you can achieved this using "Multivariate Test". @abush1  pointed correctly. 

      Below link gives you idea about when to consider multivariate test 

      https://experienceleague.adobe.com/docs/target/using/activities/multivariate-test/multivariate-testing.html?lang=en#section_979FE3F398654C1EA1C86E7DBC9A8DAD 

       

      https://www.optimizely.com/optimization-glossary/multivariate-test-vs-ab-test/ 

       

      Hope this helps. 

       

       

      Translate
        AbuSh1
        Level 4
        February 1, 2022

        This is called "Multivariant testing"

        Translate
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