Adobe Target Auto-Target, Auto-Allocate

Question

Do Adobe Target Auto-Target and Auto-Allocate options use Bayesian or frequentist statistics? Is there a documentation that describes the statistical methods these options use?

Gaureshk_Kodag · Accepted Answer

Hi @dsu50

Please check below documentation of auto allocate and auto target. You'll find your answer here

https://docs.adobe.com/content/help/en/target/using/activities/auto-allocate/automated-traffic-allocation.html

https://docs.adobe.com/content/help/en/target/using/activities/auto-target-to-optimize.html

Amelia_Waliany · Answer

@dsu50 & @gaureshk_kodag you can certainly dig a bit deeper into this topic area if you join us tomorrow during the next Adobe Target Community Q&A Coffee Break, where Senior Adobe Target Product Manager, Rob Hornick, will be sharing insights and answering questions related to his areas of expertise, which include Auto-Target, Automated Personalization, and Recommendations. If you can't join, you can also post your questions for him now in the event thread:

https://adobe.ly/31VNuJI 😊

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