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NikunjPa1
New Participant
June 2, 2024
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Adobe Target personalization based on state and weather

  • June 2, 2024
  • 5 replies
  • 1789 views

Hello all,

 

I was wondering if Adobe Target can do email personalization with Sensei or something else based on the weather/location in a city. For example, if it's 100 degrees Fahrenheit in Florida, the email would be personalized with a beach background image and a hot summer tagline. For northern states, if it's snowing, it would create an image with mountains and snow along with a winter tagline.

 

TIA

    Best answer by abhinavpuri

    Hi @nikunjpa1 ,

     

    This is interesting use-case, I don't have a solution but there has to be an mechanism to pass email recipient geo-location/temperature when requesting an experience from Adobe Tagret.

    It can use those parameters to create audiences and deliver the banner per activity setup.

    5 replies

    C
    calyonrh
    New Participant
    July 21, 2025

    Using weather-based triggers in ACS workflows is a smart idea! For more simple automation tips and smart strategies, visit 180CTOF.

    N
    NeillLa
    New Participant
    September 13, 2024

    The Weather Company's data is already fully integrated in AEP and should work seamlessly with Target:

    https://experienceleague.adobe.com/en/docs/experience-platform/datastreams/data-enrichment/weather

    kandersen-1
    kandersen-1
    New Participant
    June 4, 2024

    Hi @nikunjpa1 

    You can definitely personalize the email based on the users location. It is a classic use case by Adobe, when they've been demoing Target in email. It's a good amount of years since i last implemented this use case, so I don't have the full overview of impact, but I believe it will be blocked by Apples ITP/restrictions they have on email tracking.

    There's implementation steps here: https://experienceleague.adobe.com/en/docs/target-dev/developer/implement-email/overview

    I've never done it using a weather api - i feel it should be doable. For web personalisation it is pretty straight forward, as you can use Data Providers (supported from at.js v1.3). 

    For an example this seems like a good read, as one of the code examples include weather:

    https://experienceleague.adobe.com/en/docs/target-dev/developer/client-side/at-js-implementation/functions-overview/targetglobalsettings#data-providers

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      pradnya_balvir
      pradnya_balvir
      New Participant
      June 3, 2024

      Hi @nikunjpa1 ,

       

      I have not tried but you can try using Adobe Target recommendations (Target Premium solution feature).

      https://experienceleague.adobe.com/en/docs/target/using/recommendations/recommendations

       

        abhinavpuri
        abhinavpuriAccepted solution
        New Participant
        June 2, 2024

        Hi @nikunjpa1 ,

         

        This is interesting use-case, I don't have a solution but there has to be an mechanism to pass email recipient geo-location/temperature when requesting an experience from Adobe Tagret.

        It can use those parameters to create audiences and deliver the banner per activity setup.

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