[Adobe Target RELEASE NOTES] Updates for Browser:iPad and Browser:iPhone in Browser audience attributes (April 30, 2024)

Adobe Target lets you target on any of several category attributes, including visitors who use a specific browser or browser options when they visit your page.

Starting with the Target Standard/Premium 24.3.1 (March 4-6, 2024), built-in audiences created using the Target UI, such as Browser:iPad and Browser:iPhone will be updated to perform proper targeting for iPad and iPhone using profile.mobile.deviceVendor, profile.mobile.isMobilePhone and profile.mobile.isTablet.

This update requires no action on the customers’ side.

Important: For customers to perform proper targeting for iPad and iPhone in profile scripts (and JavaScript segments), manual changes must be made by the customer by April 30, 2024. For examples of alternate settings that must be manually changed, see Updates for iPad and iPhone in Browser audience attributes.