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BenMu6
New Participant
February 3, 2022
Solved

Adobe Target's impact on Floodlight tags

  • February 3, 2022
  • 2 replies
  • 1356 views

Hello,

I'm wondering whether Adobe Target activities have any impact on floodlights tags? I'm looking to run an on-site A/B test and I want to make sure we'll be able to still capture floodlight tags and conversions. On a similar note, is there anything that can be passed to the floodlight tracking that will identify which experience a user is seeing?

Thanks!

 

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Best answer by Gokul_Agiwal

Hi @benmu6 

As far as I'm aware there is no impact of Adobe Target activities on Floodlight tags. You can have tags and target experience on page. 

I've implemented for my client to have floodlight tags for conversion on homepage and same time delivering the personalised banner coming through Adobe Target. 

 

The floodlight tags deployed through Adobe launch ( now called Data Collection)

2 replies

Kishore_Reddy
Kishore_Reddy
New Participant
February 7, 2022

Marketing tags or pixels shouldn't be impacted by Target library load or activity renditions. You may consider setting up priorities in Rules (if you are using Launch), for Target lib load and Marketing pixel tags.

 

 

    B
    BenMu6Author
    New Participant
    February 8, 2022

    Thanks for the responses!

    Gokul_Agiwal
    Gokul_AgiwalAccepted solution
    New Participant
    February 3, 2022

    Hi @benmu6 

    As far as I'm aware there is no impact of Adobe Target activities on Floodlight tags. You can have tags and target experience on page. 

    I've implemented for my client to have floodlight tags for conversion on homepage and same time delivering the personalised banner coming through Adobe Target. 

     

    The floodlight tags deployed through Adobe launch ( now called Data Collection)

      B
      BenMu6Author
      New Participant
      February 3, 2022

      Thanks for the response. Great to hear! 
      So for a use case where there may be multiple versions of a page or component, do you run into issues or additional setup that is needed to report out on conversions by experience? So is there something that needs to be set in the Data collection in order to say Exp A account for X conversions, Exp B accounted for Y conversions, etc. etc.?

      Gokul_Agiwal
      Gokul_Agiwal
      New Participant
      February 15, 2022

      Hi @benmu6  

      Is your query resolved? it would be nice to know

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