Adobe Target vs Optimizely

What additional benefits Adobe Target provides when compared with Optimizely ?

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Best answer by Gaureshk_Kodag

Adobe Target's integration with other experience cloud platform solutions is one of the best advantages I would say.

Gaureshk_KodagAccepted solution

Employee

Adobe Target's integration with other experience cloud platform solutions is one of the best advantages I would say.

New Participant

Hi @bhuwan_b there is no major but could find 1-2 benefits.

1. Trigger View implementation for SPA websites. Target Developer needs not to write js code for the experiences on SPA websites

2. If you need an "Always On" activity which is Automated Personalization you can go for Adobe Target

3. The seamless integration with other Adobe solutions is the best advantage one can have.

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