Employee

☕[AT Community Q&A Coffee Break] 5/12/21, 8am PT: Shannon Hamilton, Group Product Manager for Adobe Target☕

Forum|Forum|4 years ago
April 26, 2021
14 replies
10417 views

Join us for the next monthly Adobe Target Community Q&A Coffee Break,

taking place Wednesday, May 12th, 2021 @ 8am PT

🗓️☕Be sure to MARK YOUR CALENDARS with a link to this thread☕🗓️

We'll be joined by Shannon Hamilton, aka @ShannonHamiltonPM, Group Product manager for Adobe Target, who will be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to her areas of expertise:

Integrations
Unified Profile
Target AEP Integrations
Point integrations with other solutions
Core UI workflows

REQUIREMENTS TO PARTICIPATE

Must be signed in to the Community during the 1-hour period
Must post a Question about Adobe Target
THAT'S IT! *(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game)

INSTRUCTIONS

Click the blue “Reply” button at the bottom right corner of this post
Begin your Question with @ShannonHamiltonPM
When exchanging messages with Shannon about your specific question, be sure to use the editor’s "QUOTE" button, which will indicate which post you're replying to, and will help contain your conversation with Shannon

**For those who have joined an Adobe Target Community Q&A Coffee Break before: please note that we are no longer using formal registration pages for these events - just be sure to Mark Your Calendars to sign in here to the Community on 5/12/21 @ 8am PT, and hop onto this thread for direct answers to your Q’s from Shannon.

Shannon supports the end-to-end marketer UI, as well as Target’s authoring APIs and cross Adobe Experience Cloud integrations. Her mandate includes developing Target's integration with AEP's Unified Profile. Previously, she was responsible for the machine learning / AI capabilities within Target, including ML-based personalization and ML-enhanced testing. Shannon holds an MBA from the Kellogg School of Management at Northwestern University, where she specialized in data science and marketing.

Curious about what an Adobe Target Community Q&A Coffee Break looks like? Be sure to check out our past 2020 Adobe Target Coffee Breaks, covering a WIDE variety of Adobe Target topics, and our latest thread from our 2/24/21 Adobe Target Coffee Break with @Rob_Hornick

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

rmaisner

New Participant

@shannonhamiltonpm

Hello- we are running Auto Target tests, and the Adobe documentation shows reporting in the UI for Auto Target that compares each experience against control to help users understand how well the targeting is working. Reporting for our live Auto Target tests does not look any different from the other A/B tests. Was this an update to the reporting interface or is it an issue we should sent to Client Care? How should we be interpreting the results that we see in the Auto Target reporting, when the documentation says do not compare the Lift against the other experiences. How do we know how much influence Auto Target has on the results vs using just Auto Allocation that prioritizes the highest converting experience?

A

aablank1

New Participant

@ShannonHamiltonPM

When do you see real time audiences (not batch-based) from Analytics segments being included in A4T? Real-Time Customer Data Platform is ok, but I'm not sure why I would need to buy an add on for Target when A4T should be more than reporting focused.

ShannonHamiltonPM

Employee

@aablank1 wrote:
@ShannonHamiltonPM
When do you see real time audiences (not batch-based) from Analytics segments being included in A4T? Real-Time Customer Data Platform is ok, but I'm not sure why I would need to buy an add on for Target when A4T should be more than reporting focused.

Audiences from Adobe Analytics are processed and historical. We've made great improvements to the segment latency for processed audiences. We also provide real-time in session audiences built directly in Adobe Experience Cloud on top of Adobe Analytics events and dimensions: https://experienceleague.adobe.com/docs/core-services/interface/audiences/audience-library.html?lang=en#audiences . These audiences use real-time raw analytics attributes and may fit your needs.

CDPs provide an opportunity to enrich profile data from multiple sources and work differently than an Analytics platform. We recently announced a real-time integration with Adobe Target and Adobe Real-Time CDP. This may be another option that works better for your needs.

ShannonHamiltonPM

Employee

Hi everyone,

Thanks for submitting your questions and logging on! The team and I are excited to answer your burning Adobe Target questions.

Shannon

S

sRobergeau

New Participant

@ShannonHamiltonPM : How can i exclude users from a campaign activity after x number of exposition ? We already exclude them from AAM segment if they convert, but what about those who still qualify for the activity & don't want to convert. We dont want to sollicitate them forever.

ShannonHamiltonPM

Employee

@srobergeau wrote:
@ShannonHamiltonPM : How can i exclude users from a campaign activity after x number of exposition ? We already exclude them from AAM segment if they convert, but what about those who still qualify for the activity & don't want to convert. We dont want to sollicitate them forever.

We call this "impression capping". There isn't a direct way to solve this use case today in Target. Depending on your specific use case, a combination of profile scripts (i.e. create a counter for how many times someone saw a specific activity or offer) and audiences (i.e. create an audience based on that profile script) if you have a long-lived activity may be helpful to meet your needs. We are currently building an integration with Offer Decisioning Service which does impression capping natively.

Rajneesh_Gautam_

New Participant

@ShannonHamiltonPM - profile update (https://developers.adobetarget.com/api/#updating-profiles) has multiple limitations, are there any plans to address these in future? What are the workarounds to overcome these limitations currently?
* limited number of updates: only 1 million updates in 24 hours
* not real-time: update may take up to an hour

ShannonHamiltonPM

Employee

@rajneesh_gautam_ wrote:
@ShannonHamiltonPM - profile update (https://developers.adobetarget.com/api/#updating-profiles) has multiple limitations, are there any plans to address these in future? What are the workarounds to overcome these limitations currently?
* limited number of updates: only 1 million updates in 24 hours
* not real-time: update may take up to an hour

We have many options to get data into the Target profile (including some that are real time) -- the update APIs you reference above are just one. Check out this article for more info: https://experienceleague.adobe.com/docs/target/using/implement-target/before-implement/methods/methods-to-get-data-into-target.html?lang=en#implement-target

MihneaD

Employee

This is going to be fun!

K

Kirill_Osokin

New Participant

Hello. Currently Target has no ability to combine "activity only" audiences with regular audiences from general audience list. For example in our case its impossible to combine audience named "Production Traffic" (from common list) with some of "activity only" audiences. Does Adobe plans to add this functionality?

MihneaD

Employee

@kirill_osokin

Great suggestion see below.

K

Kirill_Osokin

New Participant

@mihnead ,
Thanks for the answer, but you misunderstood me. Let me describe it in more precise way. If "A" is activity, "B" is an audience from the global Target audience list, "C" is an "activity only" audience located only inside "A", then it is necessary to be able to enter into activity "A" and create another “activity only” audience "D", which would connect "B" and "C" by using "OR" or "AND" operators.

davidmailey

New Participant

@ShannonHamiltonPM when will at.js v2.5.0 be released and how will on-device decisioning shape the future of Target activities?

ShannonHamiltonPM

Employee

@davidmailey wrote:
@ShannonHamiltonPM when will at.js v2.5.0 be released and how will on-device decisioning shape the future of Target activities?

The new at.js version will be released in about a week!

We are very excited about offering on-device decisioning. We see it as another option to make sure we are enabling customers to use Adobe Target however and wherever you want to. On-device decisioning provides customers who want to make a tradeoff of lower latency -- but less "fresh" information -- for specific activities they are running through Target.

Rajneesh_Gautam_

New Participant

@ShannonHamiltonPM there's a limitation that Activities created using the APIs cannot be edited in AT UI. Is fixing this in your roadmap?

ShannonHamiltonPM

Employee

@rajneesh_gautam_ wrote:
@ShannonHamiltonPM there's a limitation that Activities created using the APIs cannot be edited in AT UI. Is fixing this in your roadmap?

We are definitely aware of this limitation today and are actively looking at how it ranks against other projects we are considering. Keep watching the Adobe Target release notes for all feature updates.

D

dinorastoder

New Participant

@shannonhamiltonpm Question: Any plans how it will Offer Decisioning service will be integrated with Adobe Target?

ShannonHamiltonPM

Employee

@dinorastoder wrote:
@shannonhamiltonpm Question: Any plans how it will Offer Decisioning service will be integrated with Adobe Target?

Great question! We are going to be creating an exciting integration where you'll be able to use offer decisioning offers/ content within Adobe Target activities. The team is actively working on it as we speak.

J

JaninS

New Participant

@ShannonHamiltonPM how can I log into the session? Any URL?

J

Jason_Hickey

Employee

@janins wrote:
@ShannonHamiltonPM how can I log into the session? Any URL?

Hi @janins the Q&A happens here in the forum! No need to log into anything else.

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Join us for the next monthly Adobe Target Community Q&A Coffee Break,

taking place Wednesday, May 12th, 2021 @ 8am PT

🗓️☕Be sure to MARK YOUR CALENDARS with a link to this thread☕🗓️

We'll be joined by Shannon Hamilton, aka @ShannonHamiltonPM, Group Product manager for Adobe Target, who will be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to her areas of expertise:

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