[AT Community Q&A Coffee Break] 5/27: Shannon Hamilton, Senior Adobe Target Product Manager | Community
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Amelia_Waliany
Employee
May 18, 2020

[AT Community Q&A Coffee Break] 5/27: Shannon Hamilton, Senior Adobe Target Product Manager

  • May 18, 2020
  • 23 replies
  • 39921 views

Join us for our next Adobe Target Community Q&A Coffee Break

taking place Wednesday, May 27th @ 10am PDT

👨‍💻☕👩‍💻--> REGISTER NOW <-- 👨‍💻☕👩‍💻

We'll be joined by Shannon Hamilton aka @shannonhamiltonpm, Senior Adobe Target Product Manager, who will be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to her areas of expertise:

  • Adobe Target user interface,
  • A/B Testing and Experience Targeting (XT)
  • Offers libraries, Activity lists, Audiences libraries
  • Integrations: i.e. Adobe Analytics (A4T), Adobe Experience Manager Experience Fragments, Audience Manager audiences, and Adobe Experience Platform integrations

 

Want us to send you a calendar invitation so you don’t forget? Register now to receive a reminder!

A NOTE FROM NEXT WEEK'S COMMUNITY Q&A COFFEE BREAK EXPERT, SHANNON HAMILTON 

REQUIREMENTS TO PARTICIPATE 

  • Must be signed in to the Community during the 1-hour period
  • Must post a Question about Adobe Target
  • THAT'S IT!

*(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game)

INSTRUCTIONS 

  • Click the blue “Reply” button at the bottom right corner of this post
  • Begin your Question with @shannonhamiltonpm
  • When exchanging messages with Shannon about your specific question, be sure to use the editor’s "QUOTE" button, which will indicate which post you're replying to, and will help contain your conversation with Shannon

 

 

Shannon supports the end-to-end marketer UI, as well as Target’s authoring APIs and cross Adobe Experience Cloud integrations. Her mandate includes developing Target's integration with AEP's Unified Profile. Previously, she was responsible for the machine learning / AI capabilities within Target, including ML-based personalization and ML-enhanced testing. Shannon holds an MBA from the Kellogg School of Management at Northwestern University, where she specialized in data science and marketing.

 

Curious about what an Adobe Target Community Q&A Coffee Break looks like? Check out the thread from our first break with Kimen Warner, Director of Adobe Target Product Management 

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23 replies

Nicolas_Swisscom
New Participant
May 27, 2020

Why is Auto-Target not a standalone activity but part of the A/B workflow?

Employee
May 27, 2020

Nicolas,  we are actively working on breaking down the various silos that exist in Experience Optimization use cases in Adobe Target.  Activity Types are a great example of this largely artificial construct.  By bringing these things together we can unlock more powerful use cases for our customers and streamline our experience selection APIs behind the scenes.  Bringing Recommendations in to AB and XT activities is another example of this breaking down of walls.  You'll see more in the future!  Very much on purpose 🙂

 


@nicolas_swisscom wrote:

Why is Auto-Target not a standalone activity but part of the A/B workflow?


 

Nicolas_Swisscom
New Participant
May 27, 2020

What happened to the Adobe Target CAB?

Nicolas_Swisscom
New Participant
May 27, 2020

Is there a place where all the Adobe Experience Award winners and there cases can be seen in detail?

ShannonHamiltonPM
Employee
May 27, 2020

Thank you to everyone for the strong engagement! We'll be back with another coffee break in two weeks with another Target expert, so stay tuned. 

Employee
May 27, 2020

As I'm signing off I just wanted to say thank you everybody for showing up and for the great engagement and awesome questions.  I can't wait to do more of these! 

 

-Jason

Nicolas_Swisscom
New Participant
May 27, 2020

You rock!

jonathanl557422
New Participant
May 27, 2020

We are planning to integrate AEM with Adobe Target (lots of issues actually on the integration process). Are there any concerns on how this may impact an A4T integration if one exists already?

Employee
May 27, 2020

When integrating through Adobe Launch you shouldn't encounter any issues with A4T - though I would encourage you to check with your account team to confirm based on your specific implementation of Experience Manager Sites or speak with an AEM expert!

 

 


@jonathanl557422 wrote:

We are planning to integrate AEM with Adobe Target (lots of issues actually on the integration process). Are there any concerns on how this may impact an A4T integration if one exists already?


 

Nicolas_Swisscom
New Participant
May 27, 2020

Target optimizes for 1 single goal metric. Any plans to have the posibillity to optimize towards multiple metrics?

ShannonHamiltonPM
Employee
May 27, 2020

@nicolas_swisscom wrote:

Target optimizes for 1 single goal metric. Any plans to have the posibillity to optimize towards multiple metrics?


It is something we are considering for the future. Our upcoming integration with AEP's Data science Workspace also can allow you to create a custom model that you can activate in Auto Target, which may be an interesting option for you to look at. 

Nicolas_Swisscom
New Participant
May 27, 2020

Thanks Shannon.

You rock!

Nicolas_Swisscom
New Participant
May 27, 2020

Are there any plans to integrate Target with Adobe Stock?

ShannonHamiltonPM
Employee
May 27, 2020

Hi Nicolas, 

 

I'm sad we couldn't hang out at Summit this year! We don't have a direct integration today, but that is a great idea. I would suggest posting it on the "ideas" suggestion of the community. 

 


@nicolas_swisscom wrote:

Are there any plans to integrate Target with Adobe Stock?


 

Nicolas_Swisscom
New Participant
May 27, 2020

There is a great new App for Adobe Analytics. What about Target?

Employee
May 27, 2020

No plans for a mobile app for Adobe Target @nicolas_swisscom but would love to hear your ideas! 


@nicolas_swisscom wrote:

There is a great new App for Adobe Analytics. What about Target?


 

abhilashs331875
New Participant
May 27, 2020

Hello

More insights for AEM 6.5 + Target Integration. Been facing many roadblocks trying the same.