[AT Community Q&A Coffee Break] 5/27: Shannon Hamilton, Senior Adobe Target Product Manager | Community
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Amelia_Waliany
Amelia_Waliany
Employee
May 18, 2020

[AT Community Q&A Coffee Break] 5/27: Shannon Hamilton, Senior Adobe Target Product Manager

  • May 18, 2020
  • 23 replies
  • 39921 views

Join us for our next Adobe Target Community Q&A Coffee Break, 

taking place Wednesday, May 27th @ 10am PDT

👨‍💻☕👩‍💻--> REGISTER NOW <-- 👨‍💻☕👩‍💻

We'll be joined by Shannon Hamilton aka @shannonhamiltonpm, Senior Adobe Target Product Manager, who will be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to her areas of expertise:

  • Adobe Target user interface,
  • A/B Testing and Experience Targeting (XT)
  • Offers libraries, Activity lists, Audiences libraries
  • Integrations: i.e. Adobe Analytics (A4T), Adobe Experience Manager Experience Fragments, Audience Manager audiences, and Adobe Experience Platform integrations

 

Want us to send you a calendar invitation so you don’t forget? Register now to receive a reminder!

A NOTE FROM NEXT WEEK'S COMMUNITY Q&A COFFEE BREAK EXPERT, SHANNON HAMILTON 

REQUIREMENTS TO PARTICIPATE 

  • Must be signed in to the Community during the 1-hour period
  • Must post a Question about Adobe Target
  • THAT'S IT!

*(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game)

INSTRUCTIONS 

  • Click the blue “Reply” button at the bottom right corner of this post
  • Begin your Question with @shannonhamiltonpm
  • When exchanging messages with Shannon about your specific question, be sure to use the editor’s "QUOTE" button, which will indicate which post you're replying to, and will help contain your conversation with Shannon

 

 

Shannon supports the end-to-end marketer UI, as well as Target’s authoring APIs and cross Adobe Experience Cloud integrations. Her mandate includes developing Target's integration with AEP's Unified Profile. Previously, she was responsible for the machine learning / AI capabilities within Target, including ML-based personalization and ML-enhanced testing. Shannon holds an MBA from the Kellogg School of Management at Northwestern University, where she specialized in data science and marketing.

 

Curious about what an Adobe Target Community Q&A Coffee Break looks like? Check out the thread from our first break with Kimen Warner, Director of Adobe Target Product Management 

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    23 replies

    Show previous replies
    C
    CJara1
    New Participant
    May 27, 2020

    Hi Shannon,

    Do you recommend using Audience Library segments over profile scripts for Target? How do you decide which to use?

      J
      Jason_Hickey
      Employee
      May 27, 2020

      Hi, @cjara1  - Most use cases are likely solved through the Audience Library - especially now that we've added the ability to combine multiple audiences and build out AND/OR/NOT logic inside of your audiences or audience combinations.  Profile Scripts are great for when you need to do mathematical operations, simple programming loops, or just need access to raw code to tweak your audience to do exactly what you want!  Some examples there are building out affinity scores based on page engagement, or counting certain interactions in the Target profile.  

       

      @cjara1 wrote:

      Hi Shannon,

      Do you recommend using Audience Library segments over profile scripts for Target? How do you decide which to use?

       

        C
        CJara1
        New Participant
        May 27, 2020

        Thanks, Jason.

        What's the best method to debug an Audience Library segment? Is there a way to debug it live or through the AEC debugger?

          J
          Jason_Hickey
          Employee
          May 27, 2020

          Hello Target community!  Jason here from the Target product team as well - looking forward to the coffee break! 

            ShannonHamiltonPM
            ShannonHamiltonPM
            Employee
            May 27, 2020

            Hi all! 

             

            Looking forward to answering your burning Target questions. 

             

            Shannon 

              C
              cjoplin
              New Participant
              May 27, 2020

              Good morning and thanks for taking time out of your day for us!

              How do you handle tests where the numbers, be it audience, conversion rate or lift, are low and causes the test to take a long time? I'm talking years

                ShannonHamiltonPM
                ShannonHamiltonPM
                Employee
                May 27, 2020

                @1649 there are a few approaches you can use. 

                 

                • Expanding the audience size that you have entering your activity
                • Use a conversion metric "higher in the funnel" to increase the amount of power in your data (AKA the number of conversions)
                • Decrease the number of experiences you are trying to test 
                • Consider if you are comfortable with a different confidence interval. Would you be OK with 80% instead of 95%? Then you need less data to detect the same difference
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