[AT Community Q&A Coffee Break] 6/10: David Son, Adobe Target Product Manager | Community
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Amelia_Waliany
Amelia_Waliany
Employee
June 4, 2020

[AT Community Q&A Coffee Break] 6/10: David Son, Adobe Target Product Manager

  • June 4, 2020
  • 14 replies
  • 15488 views

Join us for our next Adobe Target Community Q&A Coffee Break, 

taking place Wednesday, June 10th @ 10am PDT

👨‍💻☕👩‍💻--> REGISTER NOW <-- 👨‍💻☕👩‍💻

We'll be joined by David Son aka @davidsonpm, Adobe Target Product Manager, who will be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to her areas of expertise:

  • At.js
  • Mobile
  • Alloy
  • APIs 

Want us to send you a calendar invitation so you don’t forget? Register now to receive a reminder!

A NOTE FROM NEXT WEEK'S COMMUNITY Q&A COFFEE BREAK EXPERT, DAVID SON 

REQUIREMENTS TO PARTICIPATE 

  • Must be signed in to the Community during the 1-hour period
  • Must post a Question about Adobe Target
  • THAT'S IT!  *(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game)

INSTRUCTIONS 

  • Click the blue “Reply” button at the bottom right corner of this post
  • Begin your Question with @davidsonpm 
  • When exchanging messages with David about your specific question, be sure to use the editor’s "QUOTE" button, which will indicate which post you're replying to, and will help contain your conversation with David 

 

 

 

 

 

David Son is a product manager for Adobe Target where he leads product strategy for mobile, APIs, and SDKs. He holds a B.A. in Computer Science from the University of California, Berkeley and is based in San Francisco, California.

 

Curious about what an Adobe Target Community Q&A Coffee Break looks like? Check out the thread from our last break with Shannon Hamilton, Senior Adobe Target Product Manager

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

14 replies

A
Anjana
Employee
June 3, 2021

Hi David, Just a note that there is a 404 error page when trying to register. some of my customers are trying to register to receive the calendar reminder.

G
Gina-4
Employee
June 10, 2020

@DavidSonPM  - what are some Mobile Personalization strategies that have been successful with clients? Does Auto-Target and Auto-Allocate work in Mobile? 

DavidSonPM
DavidSonPM
New Participant
June 10, 2020

As we end this coffee break, I want to thank everyone for your time and your questions! Looking forward for more in the future!

Amelia_Waliany
Amelia_WalianyAuthor
Employee
June 10, 2020

Hi @davidsonpm How can we integrate with Target successfully, given that cookie policies are progressing rapidly in such a way that both creating and retaining cookies will be limited on the browser?

DavidSonPM
DavidSonPM
New Participant
June 10, 2020
@amelia_waliany wrote:

Hi @davidsonpm How can we integrate with Target successfully, given that cookie policies are progressing rapidly in such a way that both creating and retaining cookies will be limited on the browser?

Our recommendation is to integrate with Target via the server-side through our API or SDKs and to manage your own 1P ID. When managing your 1P ID and passing it over to Target, we will use your 1P ID for decisioning and bucketing. In this way, you won't have to worry about our Target client-side cookies expiring and getting impacted by ITP.

Nicolas_Swisscom
Nicolas_Swisscom
New Participant
June 10, 2020

@davidsonpm: Does Alloy.js make at.js obsolete? When should we consider what?

DavidSonPM
DavidSonPM
New Participant
June 10, 2020
@nicolas_swisscom wrote:

@davidsonpm: Does Alloy.js make at.js obsolete? When should we consider what?

Alloy.js doesn't make at.js obsolete at this time. However, the long term goal is to have all Target customers leverage Alloy.js in the future. A good time to consider Alloy.js would be when a customer is ready to leverage AEP.

Amelia_Waliany
Amelia_WalianyAuthor
Employee
June 10, 2020

Hi @davidsonpm! Given your areas of expertise in Adobe Target, what are some areas you've been working on recently that you're excited about? 

And where can people go to hear about them? 

DavidSonPM
DavidSonPM
New Participant
June 10, 2020
@amelia_waliany wrote:

Hi @davidsonpm! Given your areas of expertise in Adobe Target, what are some areas you've been working on recently that you're excited about? 

And where can people go to hear about them? 

We are really excited about our ability to help customers personalize across channels via our Web, Mobile, Java, and Node.js SDKs. 

 

We are also working on some exciting initiatives where we can tremendously optimize performance in our SDKs. We are hoping for a zero-latency decisioning approach. Stay tuned for more!

Amelia_Waliany
Amelia_WalianyAuthor
Employee
June 10, 2020

Hi @davidsonpm, this question was originally posted by fellow Adobe Target Community member, @mezpahlan 😊: How to get Target Preview working with new AEP library? 

I'm trying to get Target Previews working with the new AEP library for Target. Previously we were using the v4 Mobile Library:

 

com.adobe.mobile:adobeMobileLibrary:4.y.z

 Now we're trying to migrate to the new AEP SDKs:

implementation "com.adobe.marketing.mobile:sdk-core:1.y.z"
implementation "com.adobe.marketing.mobile:analytics:1.y.z"
implementation "com.adobe.marketing.mobile:userprofile:1.y.z"
implementation "com.adobe.marketing.mobile:mobileservices:1.y.z"
implementation "com.adobe.marketing.mobile:target:1.y.z"

 

The documentation https://docs.adobe.com/content/help/en/target/using/implement-target/mobile-apps/target-mobile-previ... says this: 

 

Android: In the app , call Config.trackAdobeDeepLink(URL); when the caller is asked to open the resource with the URL scheme that was specified in the previous step. 

 

Which worked fine when we were using the v4 Mobile Library, but I can't seem to do that with the new libraries. What's the new recommended way to continue to use Target Preview? Or is there an alternative?

DavidSonPM
DavidSonPM
New Participant
June 10, 2020
@amelia_waliany wrote:

Hi @davidsonpm, this question was originally posted by fellow Adobe Target Community member, @mezpahlan 😊: How to get Target Preview working with new AEP library? 

I'm trying to get Target Previews working with the new AEP library for Target. Previously we were using the v4 Mobile Library:

 

com.adobe.mobile:adobeMobileLibrary:4.y.z

 Now we're trying to migrate to the new AEP SDKs:

implementation "com.adobe.marketing.mobile:sdk-core:1.y.z"
implementation "com.adobe.marketing.mobile:analytics:1.y.z"
implementation "com.adobe.marketing.mobile:userprofile:1.y.z"
implementation "com.adobe.marketing.mobile:mobileservices:1.y.z"
implementation "com.adobe.marketing.mobile:target:1.y.z"

 

The documentation https://docs.adobe.com/content/help/en/target/using/implement-target/mobile-apps/target-mobile-previ... says this: 

 

Android: In the app , call Config.trackAdobeDeepLink(URL); when the caller is asked to open the resource with the URL scheme that was specified in the previous step. 

 

Which worked fine when we were using the v4 Mobile Library, but I can't seem to do that with the new libraries. What's the new recommended way to continue to use Target Preview? Or is there an alternative?

Please review this documentation for preview support in v5 - https://aep-sdks.gitbook.io/docs/using-mobile-extensions/adobe-target#visual-preview

Amelia_Waliany
Amelia_WalianyAuthor
Employee
June 10, 2020

Hi @davidsonpm this question was originally posted by fellow Adobe Target Community member, @umamaheswari_yakkala 😊: Can we use the Adobe Target API to create audiences from 3rd party tools other than the Adobe module?

 

DavidSonPM
DavidSonPM
New Participant
June 10, 2020
@amelia_waliany wrote:

Hi @davidsonpm this question was originally posted by fellow Adobe Target Community member, @umamaheswari_yakkala 😊: Can we use the Adobe Target API to create audiences from 3rd party tools other than the Adobe module?

 

You can use our Admin API to create Audiences that are sent to Adobe Target so that we can understand which activity to show your end user. One thing you can do is translate your audience definition from your 3rd party tool to what Adobe can understand and allows for in the Admin API to create an audience. This will ensure the audience resolution for your activities are done correctly and your users see the right experience.

    Amelia_Waliany
    Amelia_WalianyAuthor
    Employee
    June 10, 2020

    Hi @davidsonpm How can we optimize Target's performance when integrating with the server-side?

    DavidSonPM
    DavidSonPM
    New Participant
    June 10, 2020
    @amelia_waliany wrote:

    Hi @davidsonpm How can we optimize Target's performance when integrating with the server-side?

    Great question. Adobe Target allows developers to use prefetch so that experiences can be retrieved from Target ahead of time and cached on the browser or mobile app so that the rendering and execution of the experience on a channel can be done immediately when the end user interacts with your application. When the prefetched experience from Target is rendered, developers can send a notification call to Target to increment reporting data.

      Amelia_Waliany
      Amelia_WalianyAuthor
      Employee
      June 10, 2020

      Hi @davidsonpm, do you have any advice for customers on how a Json Offer can be retrieved from a Target API? Any outstanding key points to know would be really helpful! (this question was originally posted by fellow Adobe Target Community member @ms2654434 😊)

       

      DavidSonPM
      DavidSonPM
      New Participant
      June 10, 2020
      @amelia_waliany wrote:

      Hi @davidsonpm, do you have any advice for customers on how a Json Offer can be retrieved from a Target API? Any outstanding key points to know would be really helpful! 

       

      Yes, absolutely. Our Target APIs allow developers to execute advanced experimentation use cases such as feature flagging which allows you to test algorithms, entire layout redesigns, and conversion flows. Developers can use our Delivery API to retrieve these JSON offers which can contain feature flags. For example, if I want to test a new search algorithm, you can create a JSON offer with "search_algorithm_feature":"algorithm-1" and utilize Target for decisioning. When calling the Delivery API for a given mbox, you can look at the "content" field to retrieve the flag as you see in the file attached.

       

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