[AT Community Q&A Coffee Break] 7/8: Rob Hornick, Adobe Target Product Manager | Community
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Amelia_Waliany
Amelia_Waliany
Employee
July 7, 2020

[AT Community Q&A Coffee Break] 7/8: Rob Hornick, Adobe Target Product Manager

  • July 7, 2020
  • 12 replies
  • 9692 views

Join us for our next Adobe Target Community Q&A Coffee Break, 

taking place Wednesday, July 8th @ 10am PDT

👨‍💻☕👩‍💻--> REGISTER NOW <-- 👨‍💻☕👩‍💻

We'll be joined by Rob Hornick aka @rhornick, Senior Adobe Target Product Manager, who will be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to his areas of expertise:

  • Personalization
  • Machine Learning & Artificial Intelligence 
  • Recommendations
  • Auto-Allocate
  • Auto-Target
  • Automated Personalization 

Want us to send you a calendar invitation so you don’t forget? Register now to receive a reminder!

A NOTE FROM NEXT WEEK'S COMMUNITY Q&A COFFEE BREAK EXPERT, ROB HORNICK 

 

REQUIREMENTS TO PARTICIPATE 

  • Must be signed in to the Community during the 1-hour period
  • Must post a Question about Adobe Target
  • THAT'S IT!  *(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game)

INSTRUCTIONS 

  • Click the blue “Reply” button at the bottom right corner of this post
  • Begin your Question with @rhornick 
  • When exchanging messages with Rob about your specific question, be sure to use the editor’s "QUOTE" button, which will indicate which post you're replying to, and will help contain your conversation with Rob

 

 

 

 

 

Rob Hornick is the Senior Product Manager for Machine Learning and Personalization with Adobe Target, based in San Francisco. Rob is energized by both building tools to personalize digital experiences and putting advances in machine learning into marketers’ hands. Prior to joining Adobe, Rob was a Manager with Accenture Digital where he helped marketers optimize their processes and technology.

 

Curious about what an Adobe Target Community Q&A Coffee Break looks like? Check out the thread from our last break with Ram Parthasarathy, Principal Product Manager for Adobe Experience Cloud

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12 replies

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E
evidana
New Participant
July 8, 2020

@rhornick Apologies for the first question, I was on the wrong account. Any chance that the Recommendations tool can get eligibility at the offer level. There are collections, but I have not seen anything more granular than that. The hypothetical use case will be that I do not want to advertise a lawnmower if you have one in your garage (not necessarily purchased from our store).

    E
    evidana
    New Participant
    July 8, 2020

    @rhornick what are the odds of being able to expand the window of conversion to more than 30 minutes? Financial planning events have a much longer conversion time than e-commerce events.

      R
      rhornick
      Employee
      July 8, 2020
      @evidana wrote:

      @rhornick what are the odds of being able to expand the window of conversion to more than 30 minutes? Financial planning events have a much longer conversion time than e-commerce events.

      Eric, thanks for your question! I can't comment on the likelihood of adding features that aren't on our publicly committed roadmap, but we don't have an immediate plan to add a longer window to Adobe Target-defined conversion metrics. You're welcome to submit this (and any other feature requests) in our Ideas forum: https://experienceleaguecommunities.adobe.com/t5/adobe-target-ideas/idb-p/adobe-target-ideas

       

      In the meantime, you may be able to accomplish your goal using our Analytics for Target (A4T) integration along with a conversion metric defined in Adobe Analytics with a longer attribution lookback window. Adobe Analytics conversion metrics are supported for A/B and XT activities, and with our June release, we added A4T support for Auto-Allocate activities. Later this summer, we'll release A4T support for Auto-Target activities.

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