[AT Community Q&A Coffee Break] 8/3/22, 8am PT: Rachel Booth, Adobe Premier Support Business Consultant | Community
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Amelia_Waliany
Employee
July 19, 2022

[AT Community Q&A Coffee Break] 8/3/22, 8am PT: Rachel Booth, Adobe Premier Support Business Consultant

  • July 19, 2022
  • 13 replies
  • 22715 views

Join us for the next Adobe Target Community Q&A Coffee Break 

taking place Wednesday, August 3rd, 2022 @ 8am PT - 9am PT 

~ REGISTER HERE  ~

We'll be joined by Adobe Business Consultant Rachel Booth, (aka @rbooth115) who will be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to her areas of expertise:

  • Personalization Strategy
  • Optimization Strategy 
  • Integrations

Adobe Technical Support Engineer Kai Motoyama aka @kmotoyama2 will also be joining to provide additional insights and answers to your questions. 

REQUIREMENTS TO PARTICIPATE 

  • Must be signed in to the Community during the 1-hour period 
  • Must post a Question about Adobe Target
  • THAT'S IT!  *(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game) 

INSTRUCTIONS 

  • Click the blue “Reply” button at the bottom right corner of this post
  •  Begin your Question with Rachel's Community username: @rbooth115 

~ REGISTER TODAY  ~

 

Rachel Booth, Adobe Premier Support Business Consultant: Rachel is a Business Consultant on the Premier Support team focused on Adobe Target as well as Audience Manager and Analytics. She has a passion for data and problem solving, and enjoys helping customers tackle strategy and advance in their maturity across the Adobe stack.

 

 

Curious about what an Adobe Target Community Q&A Coffee Break looks like? Be sure to check out the thread from our latest 6/29/22 Adobe Target Coffee Break  with Adobe Target Experts @Jison , @TheRealKati_McKinney @Justine_Lee_at_Adobe, and @Kaela_Cusack, with extra support from @ramihammad of Adobe Technical Support Engineering. 

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13 replies

andyprout82
New Participant
August 3, 2022

@rbooth115 For a company just starting out with defining their personalization strategy using Adobe Target what are the key considerations? Do you have case studies from customers who have been in a similar situation?

rbooth115
Employee
August 3, 2022

Hi there! For personalization I would start small and think about who your key audiences are - for instance, using an Experience Targeting activity to personalize a hero image to those audiences might generate a small lift. I recommend always starting with some kind of hypothesis before you start running a test/activity.

 

See here for the Adobe Target welcome kit and getting started with personalization. For customer case studies, you can find some here: https://business.adobe.com/customer-success-stories/index.html?Topic=Personalization and here: https://business.adobe.com/products/target/customer-stories.html

MihneaD
Employee
July 19, 2022

Looking forward to this one.

ColleenAshmore
New Participant
July 19, 2022

This should be good!