☕[AT Community Q&A Coffee Break] WEDNESDAY 4/12/23, 8am PT: AI Features, Automated Personalization & Auto-Target with Matthew Bailie & Georgia Frailey of the Adobe Target Consulting Team ☕ | Community
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Amelia_Waliany
Employee
February 28, 2023

☕[AT Community Q&A Coffee Break] WEDNESDAY 4/12/23, 8am PT: AI Features, Automated Personalization & Auto-Target with Matthew Bailie & Georgia Frailey of the Adobe Target Consulting Team ☕

  • February 28, 2023
  • 13 replies
  • 8782 views

Join us for the next Adobe Target Community Q&A Coffee Break 

taking place Wednesday, April 12th, 2023 @ 8am PT - 9am PT 

REGISTER HERE

We'll be joined by Matthew Bailie (aka @bailie) and Georgia Frailey (aka @georgiafr1), both Senior Solutions Consultants for Adobe Target, an@simochen of the Adobe Technical Support Engineering team, who will all be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions related to:

 Target's AI Features, specifically Automated Personalization and Auto-Target

PARTICIPATING IS EASY:

  • Sign in to the Community, Reply to this thread with your questions related to the Adobe Target topics covered 
  • Stand-by during the hour as the experts weigh in ~ this way you can clarify your question or ask for more details directly 
  • THAT'S IT!  *(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game) 

INSTRUCTIONS 

  • Click the blue “Reply” button at the bottom right corner of this post
  • Begin your Question with Georgia's and Matthew's Community Usernames: @georgiafr1 and @bailie
  • 💡Something already coming to mind?💡 Feel free to post your topic-related questions in advance, to ensure our experts get a chance to weigh in on your question while they're signed in for the hour 

REGISTER HERE

 

 

As a Senior Business Consultant for Adobe Target, Matthew leads online optimization go-
to-market strategies for Fortune 500 companies across retail, financial, hospitality, and healthcare business verticals. For Fortune 100 companies, he creates industry-leading personalization frameworks and optimization roadmaps toward improving customer journeys across traditional marketing channels ~ websites, mobile app, and email. 

 

 

 

Georgia has over a decade of experience as an Adobe Senior Business Consultant, with trusted strategic partner clients in the Fortune 100 that spans multiple industries, specializing in opportunity-identification and personalization, both in digital space and omnichannel. 

 

 

Curious about what an Adobe Target Community Q&A Coffee Break looks like? Be sure to check out the thread from our latest 2/1/23 Adobe Target Coffee Break  with Adobe Target Product Marketing Manager @bkostakwith extra support from @shelbygoff  of the Adobe Technical Support Engineering team. 

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13 replies

Employee
April 12, 2023

Good morning! I'm Simon Chen, a Technical Support Engineer for Adobe Target. I'm happy to be joining this Q&A session to assist Matthew and Georgia with answering any questions. I can be reached with @simochen.

Employee
April 12, 2023

Good "morning" depending on where you are! Looking forward to coffee and chatting 

 

New Participant
April 12, 2023

Hello, first time here so not sure how it works. I run AT activities for my company and I'm curious about using the Auto-Target feature. Right now we run A/B tests using the Auto-Allocate feature. Would like to hear more about when/why we would use the Auto-Target feature instead of the Auto-Allocate.

Thanks!

Employee
April 12, 2023

Hey @robertcase1, good question! In short, Auto-Allocate will send more traffic to the best overall winner. Whereas Auto-Target will predict and serve the best experience for each visitor during each visit. So Auto-Allocate is an optimization tactic while Auto-Target is a personalization tactic. Make sense? 

New Participant
April 12, 2023

Thanks, that does help!