Employee

[AT Community QandA Coffee Break] 5/25/22, 8am PT: Brent Kostak and Drew Burns, Adobe Target Experts

Forum|Forum|3 years ago
April 21, 2022
14 replies
24749 views

Join us for the next Adobe Target Community Q&A Coffee Break

taking place Wednesday, May 25th, 2022 @ 8am PT - 9am PT

~ REGISTER HERE ~

We'll be joined by @bkostak and Drew Burns aka @drewb6915421 of the Adobe Target Product team, who will both be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to their areas of expertise, and those specifically related to topics covered during their 4/28/22 Real Time Personalization Webinar:

Creating shared audiences with Adobe Target and Real-Time CDP
Building first-party data strategies to solve data fragmentation challenges
Deploying end-to-end workflows for millisecond personalization
Delivering relevant messaging, content, and offers in real-time to drive engagement

@kai_motoyama, Technical Support Engineer, will be on the thread to provide further guidance around the above topics with Brent and Drew

**Be sure to watch the 4/28/22 Real Time Personalization webinar with Brent, then plan join him and Drew during the 5/25 Coffee Break to continue the conversation and dive deeper into answers to your personalization questions

REQUIREMENTS TO PARTICIPATE

Must be signed in to the Community during the 1-hour period
Must post a Question about Adobe Target
THAT'S IT! *(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game)

INSTRUCTIONS

Click the blue “Reply” button at the bottom right corner of this post
Begin your Question with @bkostak and/ or @drewb6915421

~ REGISTER HERE ~

As Product Marketing Manager at Adobe, Brent brings data-driven personalization solutions to market that connect global brands to their customers. Adobe enables enterprise marketing and engineering teams to streamline data and create a single, personalized view of their customers to deliver exceptional digital experiences. Brent has over 10 years of experience helping organizations leverage software technologies and services to better compete and serve their mission.

Drew Burns is Group Product Marketing Manager for Adobe Target, the industry-leading experience optimization platform, and he has been an evangelist and a practitioner in the personalization and testing space for 15 years. He works with progressive enterprise companies across industries on building the foundation and maturing their optimization and personalization efforts, strategies and programs leveraging manual and A.I./ML capabilities. At Adobe, he works alongside the leading enterprise companies in retail/e-commerce, travel & hospitality, financial, media & publishing, B2B/ High Tech and other verticals to improve and grow their optimization and personalization efforts, strategies and programs.

Curious about what an Adobe Target Community Q&A Coffee Break looks like? Be sure to check out the thread from our latest 4/27/22 Adobe Target Coffee Break with Principal Solutions Consultant, @jim_mctiernan and Technical Support Engineer, Simon Chen aka @simochen

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Show previous replies

DanKleinschmidt

New Participant

@bkostak and/ or @Drburns27 When are profile scripts best suited for audience creation? Can a profile scripted audience be shared across the adobe stack, to audience manager, for example?

D

drewb6915421

Employee

@dankleinschmidtGreat question! Profile scripts are a powerful tool for augmenting the Target profile by capturing a value based on a behavior on the site or app. For instance, an entry within a form field in a survey that you want to persist and use for qualifying a visitor for a test or targeted offers or content. They can be shared to Audience Manager for use within other applications. We've recently updated the library with auto-fill and other features for ease of creation and management of profile scripts.

Here is more information: https://experienceleague.adobe.com/docs/target-learn/tutorials/audiences/create-profile-scripts.html?lang=en

Samb

New Participant

Is there a way I can list the target activities within AEP.

D

drewb6915421

Employee

@sambWe need more clarity on this one. Where are you looking to list Target activities in AEP exactly?

O

Optimizing

New Participant

Hi @bkostak and @Drburns27,

I just saw the note about the "4/28/22 Real Time Personalization webinar" & haven't had a chance to watch it yet, so maybe my question is answered there, but I'm wondering how long does it take until someone becomes a member of a RT CDP audience to use for personalization on Target?

I'm looking at using a RT CDP segment in a Target activity and wondering when I can expect the personalized content to show for someone once they've met the criteria to qualify for that segment?

Thanks!

D

drewb6915421

Employee

@optimizingGreat question! Yes it was answered in the webinar. As long as the RTCDP audience has been shared to Target as a destination, it's a new class of segmentation on the EDGE which allows for same page qualification of an individual in that segment. So for instance, if I'm on a call center call and I'm expressing dissatisfaction, while I'm on the website and scrolling to cancel my subscription, I can qualify same page as a dissatisfied customer based on the RTCDP segment, and the page (or elements of the page) can refresh with content providing incentives for me to remain a customer.

O

Optimizing

New Participant

Does the page auto refresh or would you have to navigate away and come back and then the content on your targeted page would change? What does the experience look like from a customer's perspective?