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GregoryRi
New Participant
July 9, 2025
Question

Certification exam question

  • July 9, 2025
  • 1 reply
  • 610 views

Hi! I'm confused which technology (AI or Machine Learning powered by Adobe Sensei) each of the following uses...the study material mentions both so don't know which the correct answer should be on the exam:

 

Auto-target: 

Auto-personalization:

Experience Targeting:
Auto-allocate:

 

Thanks!

1 reply

Gokul_Agiwal
Gokul_Agiwal
New Participant
July 9, 2025

Hi @gregoryri - Its seems question makes confusion based on which answers to be chosen

 

Ideally both Auto-Target and Auto-personalization utilize machine learning to personalize experiences within Adobe Target, but they differ in their approach. 

Adobe Sensei  is a Adobe's AI and Machine learning platform. 

 

So from exam oriented if they asked to chose only one answer then I would chose  Auto-personalization  

 

If you go through below link - there is nice explanation about when to use when should we choose Auto-Target over Automated Personalization? what is common between both and what is differ in both. 

https://experienceleague.adobe.com/en/docs/target/using/activities/auto-target/auto-target-to-optimize 

 

Hope this helps. 

G
GregoryRiAuthor
New Participant
July 9, 2025

Thanks for your reply. The question asked if Auto Personalization (or auto target - I can’t remember which of the two) uses 

 

A. Advances Machine Learning powered by Adobe Sensei

 

B. AI

 

So for either AP or AT, would you say that they use AI or Advanced Machine Learning powered by Adobe Sensei?

Gokul_Agiwal
Gokul_Agiwal
New Participant
July 9, 2025

Hi @gregoryri 

So the correct answer / option would be A) Advance Machine Learning powered by Adobe Sensei 

As both AP and AT used machine learning algorithms 

 

Hope this helps. 

Thanks,

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