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Abhikeabhi
New Participant
June 1, 2022
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Create Custom Audience on Adobe Target

  • June 1, 2022
  • 1 reply
  • 1425 views

Hi Everyone,

 

I want to create an audience on Adobe target for users who have completed a particular CTA on my website in the past 60 days.


Please let me know what attributes/event can be used for this. When a user clicks on the CTA, a dialogue box is popped up while the URL in the background remains the same. Also, is it possible to change the duration for which a user will be part of this audience list?

 

Thanks & Regards,

Abhishek Kukreja

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    Best answer by Rajneesh_Gautam_

    @abhikeabhi If you use Adobe Analytics and track clicks on this CTA, you can create a segment, share it with Adobe Target and then use it in your activity.

    If you want to do it in Adobe Target, here are the steps:

    Step 1: Pass click-event to Adobe Target - use trackEvent() to inform Adobe Target that the CTA has been clicked. You may pass a specific mbox-name or an mbox-paramater



    Step 2: Create a recency profile attribute - create a profile script to capture the time when the CTA was clicked and use this time to calculate number of days since the CTA was last clicked.

     

    Step 3: Use this profile attribute in your activity - use the condition "greater than 60"

     

    Check that Profile Lifetime setting under Administration section is more than 60 days. By default it 14 days. You may contact Adobe Client-care team to get this value changed.

    1 reply

    Rajneesh_Gautam_
    Rajneesh_Gautam_Accepted solution
    New Participant
    June 1, 2022

    @abhikeabhi If you use Adobe Analytics and track clicks on this CTA, you can create a segment, share it with Adobe Target and then use it in your activity.

    If you want to do it in Adobe Target, here are the steps:

    Step 1: Pass click-event to Adobe Target - use trackEvent() to inform Adobe Target that the CTA has been clicked. You may pass a specific mbox-name or an mbox-paramater



    Step 2: Create a recency profile attribute - create a profile script to capture the time when the CTA was clicked and use this time to calculate number of days since the CTA was last clicked.

     

    Step 3: Use this profile attribute in your activity - use the condition "greater than 60"

     

    Check that Profile Lifetime setting under Administration section is more than 60 days. By default it 14 days. You may contact Adobe Client-care team to get this value changed.

      Rajneesh_Gautam_
      Rajneesh_Gautam_
      New Participant
      June 1, 2022

      Somehow I am not able to add code in the replies:

      Code for Step 1:

      adobe.target.trackEvent({
      "mbox": "clicked-cta",
      "params": {
      "param1": "value1"
      }
      });

        Rajneesh_Gautam_
        Rajneesh_Gautam_
        New Participant
        June 1, 2022

        Code for Step 2: 

        // 86400000 milliseconds in a day

        if (mbox.name === 'clicked-cta'){
        user.setLocal('lastClickTime', new Date().getTime());
        }
        var lastClickTime = user.getLocal('lastClickTime');
        if (lastClickTime) {
        return ((new Date()).getTime()-lastClickTime)/86400000;
        }

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