Creating an audience using a cookie value

Question

How can I create an audience using cookie value?

ambikaTewari_ATCI · Accepted Answer

You can create profile parameter using cookie value through a monitoring activity and then use the profile param to create the audience.

Gaureshk_Kodag · Answer

Hi @pratikpa12 there are two ways, either create profile param or capture cookie value in data element in launch and pass it in mbox. using that mbox param value you can create audience

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