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R
richardlee-1
New Participant
November 26, 2019
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Creating global control segments?

  • November 26, 2019
  • 2 replies
  • 3225 views

Hi has anyone created global controls for A/B testing and personalisation programs? And how did you do it?

I was  thinking of using AAM and the Audience Lab feature to create some broad,  mutually exclusive audiences with a control segment with say 10% allocation. Then mapping the treatment segments only to Target for usage in  A/B test audiences.

Thoughts?

Cheers

Richard

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    Best answer by MihneaD

    Richard,

    My only input is whenever possible to build/use a native Target audience I would prefer to do so. Why you ask well take a look at this document: Audience creation options in Adobe Experience Cloud specifically the section that outlines when audiences are actionable see screen-shot below for your convenience. If this was helpful please mark as helpful. Hope you have a wonderful day.

    Mihnea Docea | Technical Support Consultant | Customer Experience | Adobe | (:: 1 (800) 497-0335

    2 replies

    R
    richardlee-1Author
    New Participant
    November 27, 2019

    Hi Mike, thanks for sharing so it sounds there is a limitation in using AAM in that visitors wont be allocated into test/control audiences until next page which, for for the most part i dont think will impact experiments that target behaviour that happened previously.


    Can you offer any advice on creating holistic control group in AAM or Target across multiple activities?

      MihneaD
      MihneaDAccepted solution
      Employee
      November 26, 2019

      Richard,

      My only input is whenever possible to build/use a native Target audience I would prefer to do so. Why you ask well take a look at this document: Audience creation options in Adobe Experience Cloud specifically the section that outlines when audiences are actionable see screen-shot below for your convenience. If this was helpful please mark as helpful. Hope you have a wonderful day.

      Mihnea Docea | Technical Support Consultant | Customer Experience | Adobe | (:: 1 (800) 497-0335

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