Difference between running average and every day

Question

Hello everyone,In the Adobe Target reports, what is the difference between running average and every day?Thank you!

zach_shearer · Answer

I assume you mean in the reports tab in an activity, correct? Daily will be your absolute conversion rate for each day in the time series graph. Per the documentation, “Running Average” reflects the cumulative conversions (from the start of the reporting window to the date represented on the graph) divided by the cumulative visitors.

So let's say I have the following conversions and visitors by date. Note the difference between the the "absolute conversion rate" and "running average conversion rate" columns.

Date	Conversions	Visitors	Absolute Conversion Rate	Cumulative Conversions	Cumulative Visitors	Cumulative Conversion Rate (I.e., Running Average)
1/1/21	17	121	14.05%	17	121	14.05%
1/2/21	15	124	12.10%	32	245	13.06%
1/3/21	12	267	4.49%	44	512	8.59%
1/4/21	12	254	4.72%	56	766	7.31%
1/5/21	13	147	8.84%	69	913	7.56%
1/6/21	18	170	10.59%	87	1,083	8.03%
1/7/21	11	227	4.85%	98	1,310	7.48%
1/8/21	15	143	10.49%	113	1,453	7.78%
1/9/21	10	267	3.75%	123	1,720	7.15%
1/10/21	11	279	3.94%	134	1,999	6.70%
1/11/21	19	286	6.64%	153	2,285	6.70%

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