Difference between the audience under the Geo(City vs DMA) ? | Community
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New Participant
July 8, 2021
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Difference between the audience under the Geo(City vs DMA) ?

  • July 8, 2021
  • 1 reply
  • 1554 views

What is the difference between the audience under the Geo  - 
City vs DMA
For Example -  If we Target same city under both for example (LA).
Will they fetch same results?
If not, what is the major difference

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Best answer by Gaureshk_Kodag

Hi @robinders871029 

Basically here you are selecting two cities Los Angeles and San Francisco. When you use this audience in an activity, people from LA and San Fransisco both will see a similar experience.

All the list of cities added will work as OR conditions. for example, if the city is LA OR San Fransisco show the experience.

 

Hope this helps.

1 reply

Gaureshk_Kodag
Gaureshk_KodagAccepted solution
Employee
July 12, 2021

Hi @robinders871029 

Basically here you are selecting two cities Los Angeles and San Francisco. When you use this audience in an activity, people from LA and San Fransisco both will see a similar experience.

All the list of cities added will work as OR conditions. for example, if the city is LA OR San Fransisco show the experience.

 

Hope this helps.

New Participant
July 12, 2021

Thanks for looking into it.
Will be getting the same results if target through city vs DMA ?