Difficulty Implementing "user.endpoint.lastPurchasedEntity" and Creating Cart Addition List in Web SDK via Tags

Question

I am encountering challenges with the implementation of "user.endpoint.lastPurchasedEntity" using the Web SDK via tags in Adobe Target. My approach involves creating a new XDM (Experience Data Model) object and integrating it within a 'send event' function.

Within this XDM object in the 'send event', I am including several key elements:

'priceTotal' and 'purchaseID' within the commerce field.
Setting the 'purchases' value to 1.
Integrating an identity map.
Adding 'productListItems'.

Despite closely following the Adobe documentation (Adobe Experience League), I am not seeing the desired result. The 'lastPurchasedEntity' is not being reflected in the user profile as it did when I was using at.js, where parameters such as orderId, orderTotal, and productPurchasedId were passed effortlessly.

I would greatly appreciate any insights or advice on setting up these features correctly using the Web SDK.

Thank you very much for your assistance.

alexbishop · Accepted Answer

My understanding is that the event will only be shared downstream to the Target service if it includes a value in the decisionScopes array. So the documentation looks like it might be misleading.

A code example would be:

alloy("sendEvent", {
  "xdm": {
    "commerce": {
      "order": {
        "purchaseID": "ABC123",
        "priceTotal": 1337.89
      },
      "purchases": {
        "value": 1
      }
    },
    "productListItems": [{
      "SKU": "SKU-00002"
    }]
  },
    decisionScopes: ["purchase"]
});

If you're configuring it via the tag manager then you would just need to ensure your sendEvent action has a decisionScopes value. I've tested this in my sandbox environment and I see the user.endpoint.lastPurchasedEntity parameter being populated as expected

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