Enhanced User Consent Handling in Adobe Target

Question

Hi everyone,Currently, Adobe Target tracks user behavior immediately upon accepting cookies. Would it be possible to implement the following (considering we have an a/b/c test)? We're using Adobe Launch with the Target extension (server-side delivery API). Initial Load with Randomized Experience:Load the Adobe Target library and randomly display one of the versions (a/b/c) without initiating tracking or personalization until the user consents.Consent Prompt and Handling:Display a consent prompt to the user upon their first visit.If the user accepts cookies, Adobe Target begins tracking and personalization from that moment onward.Redirect Logic for Non-Consent:If the user does not accept cookies, redirect them to a random experience (e.g., /a/b/c) on subsequent visits until they provide consent.Ensure that this redirection occurs in a user-friendly manner, explaining the need for consent for an optimal experience.Appreciate it!

kandersen-1 · Accepted Answer

I don’t see how this can be achieved with Target. I’m sure there are smarter people than me that could make this work from a technical perspective, though I’m not sure it would be compliant.

I would code the random a/b/c in the CMS or maybe even through a script hosted in the TagManager.

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