Headline A/B testing with Target

Question

Hi community,
 
Has anyone used Target to A/B test different headlines like Chartbeat? https://help.chartbeat.com/hc/en-us/articles/360023929453-Guide-to-Headline-Testing-and-Image-Testing
 
Adobe Support suggested Auto-Allocate it's not practical to run a test for every article we want to test different headlines.
 
Cheers
Keith

Gaureshk_Kodag · Accepted Answer

Hi @keithdavo in this case you could use JS custom code for modifications.

Gaureshk_Kodag · Answer

If you want to perform an A/B test on headlines and evaluate the performance of each experience then you should use a manual AB test

If you want to perform an A/B test on the headline and drive more traffic to the winner experience use Auto allocate

If you use target premium 3rd option is an auto-target - this uses an advanced ML algorithm to show the best-tailored experience to the user based on their individual profile or similar profile with past users.

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