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KeithDavo
New Participant
September 2, 2022
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Headline A/B testing with Target

  • September 2, 2022
  • 1 reply
  • 1145 views

Hi community,

 

Has anyone used Target to A/B test different headlines like Chartbeat? https://help.chartbeat.com/hc/en-us/articles/360023929453-Guide-to-Headline-Testing-and-Image-Testing

 

Adobe Support suggested Auto-Allocate it's not practical to run a test for every article we want to test different headlines.

 

Cheers

Keith

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    Best answer by Gaureshk_Kodag

    Hi @keithdavo 

    in this case you could use JS custom code for modifications.

    1 reply

    Gaureshk_Kodag
    Gaureshk_Kodag
    Employee
    September 2, 2022

    If you want to perform an A/B test on headlines and evaluate the performance of each experience then you should use a manual AB test

    If you want to perform an A/B test on the headline and drive more traffic to the winner experience use Auto allocate

     

    If you use target premium 3rd option is an auto-target - this uses an advanced ML algorithm to show the best-tailored experience to the user based on their individual profile or similar profile with past users.

      K
      KeithDavoAuthor
      New Participant
      September 4, 2022

      Thanks Gauresh, it's not practical to use either type because we'd have to set up a different test for each article. Is there any way to do this at scale with Target, or just at a individual page level?

        Gaureshk_Kodag
        Gaureshk_KodagAccepted solution
        Employee
        October 3, 2022

        Hi @keithdavo 

        in this case you could use JS custom code for modifications.

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